Sneha Varma
Senior Product Manager L2 Lead Product Manager - Virality(Referrals and Loyalty) @HelloFresh
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WORK HISTORY
Senior Product Manager L2 Lead Product Manager - Virality(Referrals and Loyalty) @HelloFresh
Berlin, DE
Sole product owner for Virality (Refer a Friend), a €250M+ revenue driver for growth, and Loyalty, a new key retention initiative, leading strategy, execution, and cross-functional alignment.Defined and executed the post-merger strategy, integrating Virality into the Habit-Forming department while scaling Loyalty to 9.5M+ active users.Built a referral vision, strategy and annual roadmap, increasing referral-driven acquisitions by 20% through A/B testing and user satisfaction triggers.Optimized referral entry points across the app, driving a €20M net revenue lift by balancing cross-team priorities.Led Loyalty’s post-opt-in experience, improving onboarding and engagement—boosting opt-ins.
EDUCATION
University of Mumbai
Bachelor of Engineering (BE), Electronics and telecommunication
SKILLS
ABOUT SNEHA VARMA
As a product manager at Delivery Hero, I lead the product vision and strategy for gamifying the rewards and loyalty program for riders globally, one of the key drivers of retention, engagement, and satisfaction for the online food delivery platform. With 11 years of experience in product management and development, I specialize in building data-driven products for the foodtech, fintech, and healthtech domains, using user research, continuous discovery, and agile principles.In my previous roles, I have successfully launched and scaled products that enhanced the onboarding, integration, and payment processes. I have also managed and mentored cross-functional teams of product squads,developers, UX designers, product operations.As a certified competent communicator and leader by Toastmasters International, I have a passion for spreading leadership and communication skills through multiple mediums and delivering effective presentations.
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