Sneha Vaidya

About Sneha Vaidya

Award-winning sales and marketing professional with 10+ years of experience across Beauty, Confectionary, Automobile & OTC. 3+ years of experience in leading E-Commerce business. Strong understanding of consumer and shopper behaviour and research methodologies. Digital marketing experience across platforms including Amazon, Instagram, Facebook, Google Ads, and LinkedIn Advertising. Known to be creative, detail-oriented and analytical team player. Prowess in stakeholder management and negotiations.

Experience

1. Senior Manager Digital Consumer Experience - Emerging Markets

   adidas

   May 2022 — Present · Gurugram, IN

Education

• MICA | The School of Ideas

  Executive MBA, Digital Branding & Advertising

• Indian Institute of Management, Calcutta

  PGDM, Marketing major

  2010 — 2012

• Institute of Engineering and Technology

  B.Tech, Electronics & Communication Engg

  2005 — 2009

Skills

• Distributed Team Management
• Business Planning
• Sales Operations
• Business Intelligence
• Data Analysis
• Business Analysis
• Marketing
• Consumer Behaviour
• Retail Category Management
• Key Account Management
• Brand Health Tracking
• Fmcg
• Brand Management
• Competitive Analysis
• Marketing Strategy
• Media Planning
• Management
• Business Analytics
• Sales Process
• Strategy
• E-Commerce
• Customer Insight
• Marketing Management
• Market Analysis
• Marketing Research
• Team Management
• Market Research
• Sales Management
• Category Insights
• Analytics
• Business Strategy