Sneha Tiwari

About Sneha Tiwari

I help brands grow in business with effective Marketing strategies coupled with Digital Transformation using Aim! I believe the most effective marketing is rooted in purpose — connecting with people, inspiring trust, and translating that connection into growth and ROI.Over the last 13+ yrs, I’ve worked across Telecom, BFSI, Automotive, and Manufacturing, helping businesses scale through digital-first marketing, integrated brand communication, and customer-first storytelling. A marketing enabler who manages P&L and teams, fast-paced, result-oriented environments. I have a proven history of solving complex business problems via data-driven marketing and brand solutions.At Reliance Jio, I lead digital brand communication, social media, and content governance for enterprise products. By combining performance campaigns with customer engagement metrics like NPS, I delivered 128% growth in MQLs, a 32% boost in engagement, and an 89% surge in organic visibility. I focus on making brand stories consistent, discoverable, and measurable — across both traditional search and AI-driven platforms using AEO/SEO.At Tenneco, I managed a ₹10.7 Cr budget and adapted US-based global brand strategy frameworks to Indian and APAC markets, ensuring local relevance without losing global consistency. From loyalty programs and btl activations to e-commerce tie-ups and 360° digital campaigns, my work boosted digital engagement by 84% in less than a year and strengthened long-term brand equity.Earlier at Mahindra Finance, I scaled regional campaigns PAN-India, built persona-based frameworks, and launched initiatives like the Teachers’ Loan Scheme, generating ₹92L revenue through localised activations.What excites me most is understanding the customer — their needs, behaviours, and decision triggers — and designing journeys that move them from awareness to conversion. I enjoy working at this intersection of brand strategy, digital marketing, performance campaigns, and AI-driven tools, ensuring that marketing investments are not just creative but growth engines. I have completed the Executive Program in Digital Marketing at IIM Ahmedabad and hold a B.E.(E & TC) and an MBA in Marketing Management from Pune University.Outside work, I love reading, travelling in the mountains, and exploring how AI is reshaping marketing leadership.Key Skills: Brand Strategy | Marketing Comm | Digital Marketing | Performance Marketing | Content Strategy & Governance (AEO/AI)| Consumer Insights | Customer Journey Mapping | Global-to-Local Brand Management | Data-driven Full-Funnel Marketing

Experience

1. Senior Marketing Manager- Content and Brand Communication

   Jio

   Jan 2023 — Present · Mumbai, IN

   Drive brand communication strategy and content governance for 6+ enterprise products (SD-WAN, ILL, MPLS, TFN, GDCS, Cloud Connect).• Brand & Product Marketing. Brand strategy, omnichannel campaigns, organic growth and full funnel marketing across digital as well as physical channels across the affluence spectrum.• Delivered 128% growth in MQLs and 32% boost in engagement via ABM workflows, AI-driven lead magnets, and high-conversion funnels.• Designed and implemented AI-powered SEO frameworks, achieving 89% surge in organic traffic and improved SERP rankings.• Established a centralized DAM & sales asset library, reducing asset discovery time by 60% and enhancing marketing-sales alignment.• Built KPI dashboards (CTR, CPL, MQL, NPS), aligning marketing ROI with revenue goals for CXO-level reporting.

Education

• St. Aloysius Anglo Indian High School

  Executive Management Program- Digital Marketing: Business Models, Processes, and Technologies, Electrical, Electronics and Communications Engineering

• Indian Institute of Management Ahmedabad (IIM Ahmedabad)

  Executive Management Program- Digital Marketing: Business Models, Processes, and Technologies, Digital Marketing

• University of Pune

  Master of Business Administration (MBA), Marketing/Marketing Management, General

  2011 — 2013

• Mumbai Educational Trust, MET League of Colleges

  Bachelor of Engineering (BE), Telecommunications Engineering

  2006 — 2010

Skills

• Six Sigma
• Marketing Management
• Crm
• Cross-Functional Team Leadership
• Kaizen
• Management
• Team Management
• Product Development
• Brand Management
• Offline Communication
• Btl Activations
• Lead Generation
• Business Planning
• Business Development
• Marketing
• Business Strategy
• Market Research
• Continuous Improvement
• Customer Relationship Management (Crm)
• Production Planning
• Supply Chain Management
• Marketing Strategy
• Strategic Planning