Sneha Pachoriya

About Sneha Pachoriya

I am a proactive and driven Integrated Program in Management (IPM) student at IIM Jammu with a deep-seated passion for marketing, consumer behavior, and brand strategy. My journey is driven by a belief that measurable growth happens at the intersection of data-driven insights and creative campaign execution.My experience is rooted in hands-on marketing and design like planning, budgeting, and execution of digital campaigns, and managing the design lifecycle for various campaigns, using audience insights and brand analytics.Academically, I enjoy applying business frameworks to solve marketing challenges. I have led projects analyzing consumer behavior and local business models, conducting field surveys to evaluate customer touchpoints and digital adoption gaps. I have also decoded behavioral patterns and segmented user preferences by simulating real-time customer interactions.My roles have equipped me with strong skills in project management, stakeholder management, and digital design. I am eager to apply this blend of analytical and creative experience to a challenging opportunity.

Experience

1. Graphic Designer

   StarterSky

   May 2025 — Present

   Responsible for creating the brand’s complete digital visual identity, from concept to execution. I design all core assets including social media creatives, banners, pitch decks, presentations, posters, and promotional materials. I work closely with the founding team to ensure every design aligns with brand vision, user appeal, and strategic growth. Whether it’s refining a color palette or building a visual language from scratch, I focus on creating clean, cohesive, and conversion-driven designs that make people stop scrolling and pay attention.

Education

• Indian Institute of Management Jammu

  Bachelor's degree, Business Administration and Management, General

• Mount Carmel Hr. Sec. School

  High School

• Devi Ahilya Vishwavidyalaya

  Bachelor's degree, Management Science