Sneha Dey
Head of Content | SolarSquare | Ex -LEAD School | Unacademy | Times Group | ZEE | CNBC-TV18 | National Member - G100: Mission Million
- Role
- Head of Content at SolarSquare
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sneha Dey
Content & brand strategist with 9+ years of experience leading integrated marketing…
Experience
Head of Content
Mar 2024 — Present · Mumbai, IN
Spearhead the company-wide content and brand vision across 10+ consumer touchpoints — digital, print, on-ground, PR, performance marketing, and WhatsApp funnels.Built a fully in-house content agency, streamlining cross-functional creative delivery across Product, SEO, Growth, HR, and National & Regional Sales teams.10X improvement in leads from newspaper ads: from 500 to 1,500 calls per ad; increased conversion rate from 5% to 17%.Launched SolarSquare’s first-ever 3-film DVC campaign with BombayLocaleCreated India\'s first-ever solar-themed children\'s book, distributing it to 100+ schools and integrating into monthly sales kits (reaching ~1,500 homes).Released India\'s first Solar Preamble, published in Economic Times as part of the 2025 Republic Day Campaign.Led creative for SolarSquare’s first mobile app, van campaigns, city-specific web pages, and brand shoot with SocioWash.Revamped website UX, content, and SEO architecture — ongoing project to scale organic leads and elevate brand perception.Led strategy and execution for 50+ full-page ads in top dailies like Dainik Bhaskar, ET, and The Hindu — tailored by region and audience, resulting in 10X inbound calls (300 to and improved conversion rates from 5–8% to 17% in Q1 FY26.Co-led India’s first 3-month solar radio series — ‘Solar Hai Toh Sahi Hai’ — with BIG FM, driving awareness through regional storytelling.Spearheaded marquee influencer & podcast collaborations with Rachana Ranade, LLA, and Think School, generating over 30 million cumulative views and high-intent inbound traffic.
Education
Fergusson College
Bachelor of Arts (B.A.), Economics
2012 — 2015
Asian College Of Journalism
Post Graduation Diploma, Journalism (New Media)
2015 — 2016
M.P. Birla Foundation H.S. School
High School Graduation, Commerce
1998 — 2012
Skills
- Breaking News
- Press Releases
- Media Relations
- Investigative Reporting
- Storytelling
- News Writing
- New Media
- Magazines
- Journalism
- Online Journalism
- Blogging
- Headline Writing
- Editorial
- Editing
- Feature Articles
- Newspapers
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