Sneha C.
Data Science Management Consultant
- Role
- Data Science Consultant at Axtria - Ingenious Insights
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Sneha C.
With a background in Software Engineering (B.Tech) and an M.S. in Business Analytics, I…
Experience
Data Science Consultant
Jun 2022 — Present · San Mateo, CA, US
Analyzed the impact of salesforce expansion on marketing/business performance of a popular American biopharmaceutical drug• Benchmarked the drug’s performance against competitor brands in 4 categories-% impact,$ sales, 1-year ROI and 3-year ROI• Helped develop a non-linear regression model in R to establish the diminishing returns relationship between sales and promotion activities resulting in a low Root Mean Square error of 0.23• Evaluated response curves to assess diminishing returns as well as optimal-point-of-spend to maximize profit for each campaign• Determined the optimal sales force size and structure to optimize Full Time Equivalents (FTEs) of sales representatives obtained by building Workload-buildup and Affordable Coverage models• Performed ‘targeting and segmentation’ of physicians belonging to different tiers and treater groups, created territory alignment maps and determined correlation between patients and prescriptions; generating a high R square value• Designed dynamic tableau dashboards for doctors across all geographies along with their patient distributions & call frequencies• Received the S.P.O.T award for taking ownership and ‘lasting impact and great contribution towards the team’
Education
Manipal Institute of Technology
Bachelor of Technology - BTech
Arizona State University
Master's degree
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