Sneha Basu Roy

Co-brand Credit Cards Product Head at HDFC Bank | Ex-Axis Bank | Ex-Citi Bank

Role: Assistant Vice President at HDFC Bank
Location: Mumbai, MH, IN
LinkedIn followers: 500 followers

Finance & AccountingView LinkedIn profile

About Sneha Basu Roy

MBA with 11 years experience in banking. Experience in Credit Cards Product development…

Experience

Assistant Vice President
HDFC Bank
Sep 2022 — Present · IN
Co-brand Credit Cards Product and Acquisition *Managed Co-brand credit cards - IOCL, Shoppers Stop, Flipkart Wholesale, Paytm Program*Managing Acquisition for Fintech and Travel Cobrand- Marriott and PhonePe*Responsible for scaling up offline and digital card sourcing process*Responsible for growth for cobrand* Managing End to End Acquisition Funnel *Driving early activation* Managing overall portfolio of the Co-brand*PnL ownership* Driving marketing campaigns in house and through partners* Driving cross selling -Loan on card*Driving secured FD backed CC*Responsible for Internal and external stakeholder management

Education

IBS Hyderabad
Master of Business Administration (MBA)
2012 — 2014
B.D.M.I.
Commerce
2004 — 2006
University of Calcutta
B.COM.
2006 — 2009

Skills

Brand Management
Quantative Analysis
Benefits Negotiation
Talent Acquisition
Lap
Performance Appraisal
HR Policies
Interviews
Exit Interviews
Client Development
Market Research
Strategic Planning
Banking
Team Management
Marketing
Gap Analysis
Sales
Assets Bus
New Business Development
Business Development
Recruitments
HR Consulting
Dsa
B2b Marketing
Management
Technical Recruiting
Job Descriptions
Screening
Mortgages
Human Resources
IT Recruitment
Home Loans
Qualitative Research
Recruiting
Home Loan
Talent Management
Compensation & Benefit
Sourcing
Credit Analysis
Vendor Management

Contact information

Verified work emails, personal emails, and direct dials — unlocked in one click.

Work email
•••••@hdfc.bank.in
Personal email
•••••@•••••.com
Direct dial
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Current company

HDFC Bank

Banking · 216K employees · Mumbai, Maharashtra, India

HDFC Bank is India's largest private sector bank, offering a comprehensive range of financial products and services to our customer base of over 92 million. Our extensive distribution network of 8,919 branches and 21,031 ATMs across 3,836 cities and towns as of August 2024, reaches every corner of the country, making us accessible to millions. Promoted by Housing Development Finance Corporation (HDFC), India's leading housing finance company, HDFC Bank began operations in 1995 with a simple mission: to be a "World-class Indian Bank". With a single-minded focus on product leadership, customer focus and operational excellence, we have emerged as a leading player in all our business segments. We cater to individuals and businesses, offering a full range of innovative banking solutions including loans, payments, and wealth management. Our business solutions empower companies of all sizes, from MSMEs to large corporations, helping them grow with tailored banking services and financial tools. In 2023, the Bank merged with HDFC Ltd, combining our robust banking services with HDFC Ltd's legacy of leadership in housing finance. This merger enhances our ability to offer home loans and other financial services, ensuring seamless access for customers across urban and rural areas. As a socially responsible corporate citizen, we believe in banking with a purpose. Through our CSR initiative, Parivartan, we actively work to drive positive change across education, healthcare, skills training, and sustainable livelihoods impacting over 10 crore lives across the country. Our commitment to community impact is as strong as our dedication to delivering value to our stakeholders. As we expand, we continue to stay at the forefront of innovation, offering seamless digital banking experiences to enhance the lives of our customers. HDFC Bank prioritises the security of its systems and remains committed to maintaining the confidentiality of its customers' data. As a precaution

hdfc.bank.in

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About Sneha Basu Roy

Experience

Assistant Vice President

Education

IBS Hyderabad

B.D.M.I.

University of Calcutta

Skills

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