Stephen Nagrant

About Stephen Nagrant

I\'m a strategic marketing executive with over 15 years of experience in the sports, entertainment, and consulting sectors. I hold a B.S. in Advertising and Public Relations from Grand Valley State University, where I walked on to the football team as a running back, and earned an M.A. in Sport Management from Western Michigan University.I began my career as a Corporate Partnership Sales Intern with the Grand Rapids Griffins before advancing to the Detroit Red Wings and Olympia Entertainment as a Corporate Partnership Account Executive, working through the 2012 NHL Lockout and activating the 2014 NHL Winter Classic at The Big House in Ann Arbor.During the closing of Joe Louis Arena and construction of Little Caesars Arena, I was promoted to Strategic Partnership Developer, where I led the development of more than $325 million in revenue from over 100 sponsorship deals — including building the partnership inventory rate card used by the Detroit Red Wings and Detroit Pistons and packaging the new arena\'s naming rights deal.I later joined Intersport as Director of Strategic Development, where I led partnership strategy and activations to launch the inaugural Rocket Mortgage Classic, the first-ever PGA TOUR event in Detroit. I led initiatives that earned three PGA TOUR awards, including Best Special Event for producing the AREA 313 Celebrity Challenge. I then worked with the Detroit Sports Commission to develop the fundraising strategy and manage the bid for Detroit to host the NFL Draft.After founding a marketing consultancy, Snag Business, and serving as Chief Marketing Officer for a SaaS startup, Real Estate Lab, I began sharing industry thought leadership on my blog and authored the book Sponsorship or Sponsorsh!t: The Playbook to Acquire More Customers and Achieve Business Goals Through Sports Marketing.Whether you are a professional sports organization or sponsor, a small or mid-size business, or a startup - all of the best practice marketing and business development processes remain the same.Snag Business translates proven strategies and tactics to help companies like yours increase sales, grow profits, and build winning marketing plans.Marketing is a hard game - let me help you win.Let\'s connect!Email me: S•••@Snag.Business

Experience

1. Vice President of Property Sales

   Integrity 9 Sports & Entertainment

   Jun 2025 — Present · Detroit, MI, US

Education

• Western Michigan University

  Master of Arts, Sport Management

  2011 — 2012

• Grand Valley State University

  B.S., Advertising and Public Relations

  2006 — 2010

Skills

• Marketing
• Advertising
• Market Research
• Integrated Marketing
• Sales
• Sponsorship
• Social Media
• Public Relations
• Crm
• Social Media Marketing
• Time Management
• Leadership
• Customer Service
• Event Management
• Management
• Sports Marketing
• Marketing Strategy
• Sports
• Corporate Communications
• Marketing Communications
• Negotiation
• Strategic Planning
• Strategic Partnerships
• Teamwork
• New Business Development
• Team Leadership
• Strategy
• Competitive Analysis
• Sponsorship Sales
• Sales Management
• Sales Operations
• Online Marketing
• B2b
• Sales Process