Subhrojeet Mukherjee
Brand @ iD Fresh Food
- Role
- Brand Manager at iD Fresh Food
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Subhrojeet Mukherjee
Strategic Marketing Leader with 6+ years of experience driving 24% revenue growth and 500Mn+ digital views through expert P&L and GTM management.2. P&L Specialist maintaining marketing spends under 12% while delivering a 30% contribution margin and 15%+ revenue growth for the Parota category.3. Innovation Expert awarded the Speed Value Award for launching 4 new products in 4 months, generating 51 lakhs in incremental revenue.4.Digital Growth Driver who boosted Top-of-Mind Awareness (TOMA) to 61% via sharper media planning and high-impact influencer collaborations.5.Operations & Sales Catalyst with a proven track record of increasing wholesale business by 70% and emulsion sales by 64.2%.6.Global Academic Foundation featuring a PGDM from IMT Ghaziabad, a Yale University certification in Negotiation, and a KPMG Lean Six Sigma Green Belt.7. International Mobility Ready professional seeking to apply diverse FMCG and Retail expertise to high-growth leadership roles in Singapore and European markets.
Experience
Brand Manager
Oct 2024 — Present · Bengaluru, IN
Category : ParathaBusiness Size : Above 140 croresResponsible for driving three pillars :1. Responsible for the P&L of the category both top line and bottom line2. Continuously work on new product development to bolster growth in the category.3. Build strong presence on digital by curating content relevant to the category 4. Formulating media plans and executing themKey Achievements1. 100% AOP achievements in value2. Garnered 500+ Mn views on digital in my category3. Achieved 98% of the contribution margin planned4. Collaborated with influencers to generate 50 Mn views on instagram
Education
Institute of Management Technology, Ghaziabad
Master of Business Administration, Marketing
2018 — 2020
Manav Rachna International Institute of Research & Studies
Bachelor of Technology (B.Tech.), Computer Engineering specialization in Cloud Computing
2014 — 2018
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