Smruti Pawar

About Smruti Pawar

I have over a 7+ years of experience and I have successfully generated and qualified leads for different products and services, using Microsoft Excel, CRM tools, and effective communication techniques. I have also coached and mentored a team of 15 demand generation executives, improving their performance, productivity, and quality of service. I hold a Bachelor of Commerce degree from Savitribai Phule Pune University, with a focus on business and commerce. I am passionate about learning new skills and expanding my knowledge of different industries and markets. I am motivated by the challenge and variety of working with different clients and products, and by the opportunity to contribute to the growth and success of my company and team. My core competencies include communication, teamwork, problem-solving, and customer service.

Experience

1. Senior Demand Generation Executive

   InfuseB2B

   Jan 2025 — Present · Pune, IN

   Key Responsibilities: • Develop and execute demand generation strategies to drive qualified leads and revenue growth. • Plan and manage multi-channel marketing campaigns, including email, paid media, content marketing, and ABM. • Optimize lead nurturing workflows and marketing automation to improve conversion rates. • Collaborate with sales teams to align marketing efforts with revenue goals. • Analyze campaign performance and leverage data-driven insights to refine strategies. • Manage SEO, PPC, and social media advertising to enhance brand visibility and engagement. • Work closely with content and product marketing teams to craft compelling messaging.Skills & Expertise: Demand Generation Strategy Lead Nurturing & Conversion Optimization Account-Based Marketing (ABM) Paid Media & Performance Marketing Content Marketing & SEO Marketing Automation & CRM (HubSpot, Marketo, Salesforce) Data Analytics & ROI Measurement

Education

• Savitribai Phule Pune University

  Bachelor of Commerce - BCom, Business/Commerce, General