Smruti Ghude
B2B Marketer | AI tech | Enterprise Marketing | Branding and Product Marketing
- Role
- Marketing Manager at Digital Convergence Technologies Inc
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Smruti Ghude
I am a results-driven marketing professional with a proven ability to drive…
Experience
Marketing Manager
Digital Convergence Technologies Inc
Apr 2025 — Present · Pune, IN
I am working for a GCC called Enru.io.Led the end-to-end launch of a refreshed brand identity, including conceptualizing a comprehensive Brand Toolkit, crafting a compelling brand tagline \"Efficiency in Motion\" and ensuring consistent adoption across all teams.Conducted LinkedIn enablement workshops for the executive leadership, sales, and account teams to align personal branding with company positioning and amplify brand visibility.Spearheading LinkedIn strategy & execution — from content ideation and copywriting to creative briefing and performance analytics — to drive awareness, engagement, and pipeline influence.Currently revamping high-impact sales enablement assets including fact sheets, pitch decks, and solution collateral to better reflect customer needs and new positioning.Supporting go-to-market (GTM) launches for two new solutions, collaborating closely with product, sales, and design teams to ensure compelling messaging and demand generation readiness.Driving the redesign and content overhaul of the company website, aligning it with our refreshed value proposition and conversion goals.
Education
Nagpur University
BE
2004 — 2008
MIT school of Telecom
Master of Business Administration - MBA
2017 — 2019
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