Smriti Sundar
Product Designer @Simplii Financial
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WORK HISTORY
Product Designer @Simplii Financial
Toronto, ON, CA
Led onboarding and growth initiatives across key account flows and defined the native app North Star through comparative product analysis and product strategy. Currently leading a foundational native app redesign focused on core UX and interaction patterns. Partner closely with research, product, engineering, and analytics to run experiments, interpret results, and deliver measurable improvements across core user journeys.
EDUCATION
University of Toronto
Master of Information, User Experience Design
B. M. S. College of Engineering
Bachelor of Architecture - BArch, Architecture
ABOUT SMRITI SUNDAR
Passionate about fintech innovation, driving product growth + client retention through design, and spearheading 0-to-1 projects + features.
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