Smriti Saluja
Chief Marketing & Communications Officer at BDO in India
- Role
- Chief Marketing & Communications Officer at BDO India
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Smriti Saluja
Contribute to strengthening an organisation’s brand equity, combining strategic understanding of business goals and integrated marketing & communications\' techniques to achieve key success metrics.Responsible for the strategic and tactical development and implementation of the organisation’s national sales plan, intended to support the generation of profitable sales revenue and growth.Specialties: Brand Strategy, Marketing Communications, Strategic Business Planning, Marketing Mix Modelling, Client Retention & GrowthFunctional Skill-Sets: Brand Strategy; Integrated Marketing Communications; Market Research; Public & Media Relations; Social Media Marketing; Performance Marketing; Corporate Communications; Business Intelligence & Analytics; Sales Strategy & Enablement
Experience
Chief Marketing & Communications Officer
Dec 2022 — Present · Mumbai, IN
Education
Mudra Institute of Communications, Ahmedabad (MICA)
Management Development Programme, Building Powerful Brands
2012 — 2012
Mudra Institute of Communications, Ahmedabad (MICA)
Post Graduate Certification in Advertising Management and Public Relations (PGCAMPR), Advertising, Public Relations
2011 — 2012
XLRI Jamshedpur
Certificate in Advanced Human Resource Management, Human Resources Management and Services
2008 — 2008
Devi Ahilya Vishwavidyalaya
MBA, Marketing and HR
2004 — 2006
Skills
- Recruiting
- Strategy
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Human Resources
- Business Development
- Market Research
- Strategic Planning
- Employee Engagement
- Talent Acquisition
- New Business Development
- Integrated Marketing
- Marketing Communications
- Marketing
- Marketing Management
- Public Relations
- Business Strategy
- Corporate Communications
- Advertising
- Management
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