Smriti Saluja

Chief Marketing & Communications Officer at BDO in India

Role
Chief Marketing & Communications Officer at BDO India
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Smriti Saluja

Contribute to strengthening an organisation’s brand equity, combining strategic understanding of business goals and integrated marketing & communications\' techniques to achieve key success metrics.Responsible for the strategic and tactical development and implementation of the organisation’s national sales plan, intended to support the generation of profitable sales revenue and growth.Specialties: Brand Strategy, Marketing Communications, Strategic Business Planning, Marketing Mix Modelling, Client Retention & GrowthFunctional Skill-Sets: Brand Strategy; Integrated Marketing Communications; Market Research; Public & Media Relations; Social Media Marketing; Performance Marketing; Corporate Communications; Business Intelligence & Analytics; Sales Strategy & Enablement

Experience

  1. Chief Marketing & Communications Officer

    BDO India

    Dec 2022 — Present · Mumbai, IN

Education

  • Mudra Institute of Communications, Ahmedabad (MICA)

    Management Development Programme, Building Powerful Brands

    2012 — 2012

  • Mudra Institute of Communications, Ahmedabad (MICA)

    Post Graduate Certification in Advertising Management and Public Relations (PGCAMPR), Advertising, Public Relations

    2011 — 2012

  • XLRI Jamshedpur

    Certificate in Advanced Human Resource Management, Human Resources Management and Services

    2008 — 2008

  • Devi Ahilya Vishwavidyalaya

    MBA, Marketing and HR

    2004 — 2006

Skills

  • Recruiting
  • Strategy
  • Brand Management
  • Cross-Functional Team Leadership
  • Marketing Strategy
  • Human Resources
  • Business Development
  • Market Research
  • Strategic Planning
  • Employee Engagement
  • Talent Acquisition
  • New Business Development
  • Integrated Marketing
  • Marketing Communications
  • Marketing
  • Marketing Management
  • Public Relations
  • Business Strategy
  • Corporate Communications
  • Advertising
  • Management

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Smriti Saluja — Chief Marketing & Communications Officer at BDO India in Mumbai, MH, IN | Unifers