Smriti R.

About Smriti R.

Senior Product Marketing Leader | B2B SaaS | AI/ML | Go-to-Market StrategyAccomplished global marketing executive with 10+ years driving product adoption and revenue growth in B2B SaaS. Proven expertise in go-to-market strategy, technical content marketing, and AI-driven storytelling that transforms complex technologies into compelling business narratives.Former Bloomberg TV anchor and Wall Street Journal contributor with exceptional communication skills and unique ability to translate technical concepts for business audiences.Key Achievements:* Built and scaled high-performing marketing teams across global markets* Developed content and marketing programs that accelerate product adoption and market leadership* Specialized in developer ecosystems and technical audience engagement* Champion strengths-based leadership approaches to drive team performanceCore Expertise:* Strategy & Planning: Go-to-Market Strategy | Product Positioning | Strategic Planning | Market Research* Marketing & Content: Content Strategy | Technical Content Marketing | Developer Marketing | AI/ML Marketing* Leadership & Enablement: Sales Enablement | Cross-functional Leadership | Customer Insights | Executive Presentations | Competitive AnalysisOpen to senior leadership roles in product marketing, content strategy, and strategic planning where I can drive measurable business impact through cross-functional collaboration.Let\'s connect: s••••••••@gmail.com

Experience

1. Senior Product Marketing Manager, Tech Partnerships (Microsoft)

   SAS

   Dec 2025 — Present

Education

• Georgia Institute of Technology

  Master of Business Administration - MBA, Business Administration and Management, Marketing

• Columbia University

  Graduate, Journalism

• Georgia Institute of Technology

  Master of Business Administration (M.B.A.), Business, Management, Marketing, and Related Support Services

Skills

• Marketing Strategy
• Strategic Consulting
• Marketing Communications
• Social Media
• Content Strategy
• Newsletters
• Brand Development
• Cross-Cultural Communication Skills
• Data Analysis
• Branding & Identity
• Integrated Marketing
• Cross-Functional Team Leadership
• Cross Functional Team Building
• Brand Management
• Marketing Management
• Social Media Marketing
• Marketing
• Journalism
• Broadcast
• Editorial
• Digital Media
• Blogging
• Copy Editing
• Strategy
• New Media
• Broadcasting
• Product Marketing
• Storytelling
• Writing
• Leadership
• Management
• Broadcast Journalism
• Digital Marketing
• Public Relations
• Event Planning
• Public Speaking
• Microsoft Office
• Wordpress
• Hootsuite
• Editing