Smriti Kataria
Marketing Leader | AI | B2B SaaS
- Role
- Head of Marketing at AuxoAI
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Smriti Kataria
Smriti Kataria is a Marketing & Growth leader with experience in AI-native, B2B SaaS, D2C startups, and public companies. Smriti believes in solving growth challenges with an AI-first approach, and built the AI Narrative, and incorporated AI across various growth strategies during her time at nSpire.Smriti previously served as Vice President of Marketing at Near (now Azira), a B2B SaaS location intelligence company, where she was the first marketing hire and grew the team to 15), and helped grow the company from 0 to $30Mn across US & APAC. She has also been a D2C startup founder (successfully exited).Her enterprise experience extends to several leadership roles at Bharti Airtel, one of the world’s largest telecom operators with ~500M subscribers, where she launched 3G data services, and grew the global data business across Africa and Middle East markets.Passionate about technology that transforms how we live and work, Smriti is dedicated to be part of solutions that remove human limitations, and democratize access to opportunities.
Experience
Head of Marketing
Jan 2026 — Present · San Francisco, CA, US
AuxoAI is an enterprise agentic AI company that builds AI systems from data foundation to deployed AI products for Fortune 500 scale clients including Western Digital, TaylorMade, Driscoll\'s, and Frontier Communications- Own the AI narrative for the company and solutions. Develop competitive positioning, differentiating company in the enterprise AI market. Lead go-to-market initiatives and sales enablement- Drive full marketing strategy across brand, product marketing, content, demand generation, and partnership co-marketing- Drive thought leadership program around \"AI-embedded enterprises\" targeting CIO, CDO, and VP-level buyers- Manage strategic co-marketing initiatives with AWS and GCP to expand enterprise pipeline- Events, customer, and partner marketing initiatives for enterprise awareness, pipeline and conversion
Education
Management Development Institute, Gurgaon
MBA, Marketing
Punjab Engineering College
BE, Electronics & Electrical Communications
Skills
- Brand Management
- Marketing Strategy
- Market Analysis
- Sales Management
- Competitive Analysis
- Go-to-Market Strategy
- Marketing Communications
- Key Account Management
- Product Management
- Business Development
- Strategy
- Digital Marketing
- Mobile Marketing
- Product Marketing
- Marketing
- Account Management
- Market Research
- Management
- Business Strategy
- Business Analysis
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