Smriti Anand
Business Advisory at Greenr Sustainability Accelerator in association with IKEA and Visa | Ex-Founder at Gulkand Food Labs
- Role
- Business Advisory - Greenr Sustainability Accelerator Program at TechnoServe
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Smriti Anand
I bring over 12 years of experience in strategic partnerships, community building, product marketing, and customer success, with a proven track record of enhancing brand visibility and driving business growth. My career spans organizations such as Technoserve, Truecaller, CoWrks, 91springboard, and Rentickle, where I have successfully led business advisory for sustainability focussed startups, partnerships driven marketing initiatives, and fostered vibrant community engagement.In addition to my corporate roles, I launched my own culinary venture, Gulkand Food Labs, in the Bay Area, US. This endeavor required me to skillfully navigate the cultural, regulatory, and logistical challenges of running a business in a new geography. Through this venture, I refined my ability to streamline business operations by seamlessly integrating both human and technological elements. I managed every aspect of the business, from culinary creation and financial management to marketing strategies, event planning, and building strong vendor partnerships.My ability to adapt quickly and bring structure to dynamic environments has been instrumental in my success in the fast-paced field of marketing. After spending three enriching years in the SF Bay Area, I am now based in India and eager to leverage my expertise in nurturing high-growth businesses by connecting them to knowledge, capital, and markets.
Experience
Business Advisory - Greenr Sustainability Accelerator Program
Jul 2024 — Present
Keep calm and get Greenr! Supporting the next wave of green entrepreneurs at the Greenr Entrepreneurship Accelerator, a TechnoServe initiative in partnership with IKEA and Visa. I am focused on helping small and growing green businesses in India, with a special emphasis on women-led enterprises—helping them scale, sustain, and succeed.If you\'re building in the sustainability space or working to grow a green business, let\'s connect! Always happy to collaborate and explore synergies.About TechnoServe: A global nonprofit driving economic transformation through business solutions. In 2022 alone, TechnoServe: Enabled $366M in financial benefits Supported 1.3M people & enterprises in increasing their revenue Impacted 39% women beneficiariesWith a 50+ year legacy, TechnoServe operates in 30+ countries, delivering impact at scale. Proud to be part of this journey!
Education
Savitribai Phule Pune University
Master of Business Administration - MBA, Personnel Management
2012 — 2014
Draper University
Hero Training , Entrepreneurship/Entrepreneurial Studies
2017 — 2018
SCMLD
Leadership Development, Marketing/Marketing Management
2012 — 2014
N.D.S,RISHIKESH
CLASS 12TH, Commerce
2004 — 2009
Panjab University
Economics Honours
2009 — 2012
Skills
- Social Networking
- Market Research
- Market Intelligence
- Social Media Marketing
- Microsoft Excel
- Negotiation
- Business Strategy
- Business Development
- Teamwork
- Team Management
- Sales
- Strategy
- Sales Management
- Brand Management
- Marketing Research
- Marketing
- Comscore
- Online Marketing
- Social Media
- Institutional Sales
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