Smriti Advani
Vice President, Brand Marketing & PR at Niyo | Ex- Tata Digital, Flipkart, Razorpay, ITC, Network 18 | Certified Nutrition Coach | Career and Personal Development Mentor
- Role
- Vice President Brand Marketing at Niyo Solutions Inc.
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Smriti Advani
I’m a brand storyteller, strategist, and consumer psychology enthusiast with 15+ years of experience across fintech, e-commerce, hospitality, and media.Starting out as a journalist at CNN-IBN (Network 18), I honed my ability to uncover compelling narratives, craft impactful messaging, and connect with audiences authentically. My work earned me the Ramnath Goenka Excellence in Journalism Award and an Indian Television Award.Now, in the world of brand marketing and communications, I bring the same storytelling acumen to build brands that don’t just exist but thrive in people’s minds. At Tata Digital, Flipkart, Razorpay, ITC and my current stint at Niyo - I’ve helped brands define their identity, shape their voice, and drive consumer engagement—from acquisition to loyalty.I love decoding why people buy, engage, and advocate for brands—and translating that into strategies that create lasting impact. Whether it’s crafting compelling campaigns, building brand equity, or experimenting with innovative creative formats, I thrive on bringing a brand’s story to life in a way that makes users not just remember it, but love it.
Experience
Vice President Brand Marketing
Nov 2023 — Present
I love travelling, so it only makes sense that I urge people to travel! And with Niyo - I\'m doing just that by shaping its brand identity and go-to-market strategy for some of the most compelling financial products any traveller would love to have. I spend a lot of time understanding \"why\" and \"how\" India likes to travel and creating marketing and PR initiatives that drive acquisition and retention. If you haven\'t got a Niyo card yet for your travels abroad - apply now! You\'ll thank me later :)
Education
St. Xavier's College
Bachelor of Arts, Economics
2002 — 2005
Fergusson College
Higher Secondary Certificate, Humanities
2000 — 2002
Asian College of Journalism, Chennai
Post Graduate Diploma in Broadcast Journalism, Broadcast Journalism
2006 — 2007
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