Smriti Lal

Experience

1. Consultant

   Aptus Data Labs

   May 2024 — Present · Bengaluru, IN

   As a Consultant in Business Development and Product Management at Aptus Data Labs, I spearhead marketing, sales, product management, and business development across North America, delivering strategic solutions to clients in Healthcare, Retail, CPG, Manufacturing, and BFSI sectors. Key responsibilities include:Identify client needs and craft impactful sales materials and proposals for the North American market.Lead the sales process from initial qualification through to successful closure, ensuring efficient and effective outcomes.Develop and implement strategies to acquire new clients and expand business opportunities in the North American region.Collaborate with various stakeholders to ensure smooth project execution and maximize client satisfaction.Clearly communicate the business value derived from Advanced Analytics engagements to potential and existing clients.Drive lead generation through LinkedIn, strategic partnerships, alliances, and effective lead nurturing and account management.Oversee marketing analytics and activities, including CRM management, detailed sales reporting, campaign management, and social media and website oversight.Manage CRM systems, conduct detailed sales reporting, and oversee marketing campaign effectiveness.

Education

• IMS ENGINEERING COLLEGE, GHAZIABAD

  Bachelor of Technology - BTech, Computer Science

  2016 — 2020

• Indian Institute of Management Nagpur

  Master of Business Administration - MBA, Marketing/Marketing Management, General

• Dr. A.P.J. Abdul Kalam Technical University

  Bachelor of Technology - BTech, Computer Science