Smriti Jain

About Smriti Jain

Innovative Marketing Professional Bridging the Gap Between Technology and StrategyWith a strong foundation in marketing and a passion for technology, I specialize in crafting data-driven strategies that drive business growth and elevate brand presence. My expertise spans across Field, alliance, Demand Generation, Product Marketing, and Brand Communication.I thrive at the intersection of creativity and analytics—leveraging insights, emerging trends, and cutting-edge tools to deliver impactful results. Known for my communication skills and ability to collaborate across teams, I excel at turning complex concepts into clear, actionable strategies.I’m always eager to learn, adapt, and explore opportunities where I can contribute my expertise while growing alongside visionary organizations. Let’s connect to discuss how I can add value to your team!

Experience

1. Industry Marketing Leader- Bfsi Global

   Persistent Systems

   Apr 2025 — Present · Gurugram, IN

   Vertical-Specific Strategy:Develop and execute a robust marketing strategy tailored to the BFSI sector, aligning with global business goals and market demands.• Campaign Management:Design and deliver impactful multi-channel campaigns that target BFSI decision-makers, including C-suite executives and key influencers.• Thought Leadership & Content Marketing:Build compelling narratives through whitepapers, blogs, case studies, and webinars to establish the company as a trusted leader in BFSI technology solutions.• Industry Insights:Analyze industry trends, emerging technologies, and regulatory changes to shape marketing initiatives and highlight the company’s value propositions.• Event Marketing:Plan and manage the company’s participation in BFSI-focused conferences, expos, and virtual events to enhance brand presence and drive engagement.• Collaboration with Sales & Product Teams:Partner with sales and product teams to co-create go-to-market strategies, sales enablement tools, and vertical-specific messaging.• Analyst & Media Relations:Develop relationships with industry analysts, trade media, and influencers to amplify the company’s visibility in BFSI-focused reports and publications.• Metrics and Reporting:Track, measure, and report on the performance of marketing campaigns, ensuring ROI and continuous optimization.

Skills

• Process Improvement
• Management
• Business Process Improvement
• Business Development
• Digital Marketing
• IT Strategy
• Team Management
• Internal Communications
• Lead Generation
• Vendor Management
• Marketing
• Customer Relationship Management (Crm)
• Sales Enablement
• Strategy
• Digital Strategy
• Marketing Communications
• Business Planning
• Enterprise Software
• Demand Generation
• Market
• Pre-Sales
• Marketing Strategy
• Crm
• Channel