Smriti Gupta

About Smriti Gupta

An experienced E-commerce Specialist, I’ve successfully increased the company’s revenue…

Experience

1. Account Manager

   Adbrew

   Feb 2025 — Present · Delhi, IN

   Brands Managed: Clovia, and other high-spending accounts (monthly budgets exceeding $150K)1. Sponsored Ads Campaign ManagementLead Amazon Sponsored Ads execution for large-scale brands with significant monthly budgets.Develop campaign strategies focused on performance improvement and goal alignment.Optimize ads and creatives, monitor KPIs, and ensure brands achieve growth and return on investment.2. Amazon DSP ExpertiseGained deep knowledge of Amazon\'s Demand Side Platform (DSP), which allows ads to run on external websites and apps—not limited to Amazon.Understand how DSP fits into the full marketing funnel (awareness, consideration, and loyalty) and how it can scale brand presence nationally and globally.Use DSP to support upper funnel strategies and enhance customer engagement beyond Sponsored Ads capabilities.3. Amazon Marketing Cloud (AMC) ProficiencySkilled in using AMC to analyze how different ad types influence customer behavior at various stages.Build and apply audience segments based on specific actions (e.g, cart additions, wishlist saves) to improve conversion across Sponsored Ads and DSP.Use AMC data to fine-tune campaigns with highly detailed targeting.4. Knowledge Sharing and EducationConducted a successful webinar on DSP and AMC, guiding sellers through their benefits and strategic applications.Established a reputation for simplifying complex ad tech concepts and making them accessible to brands and internal teams.5. Cross-Functional Collaboration and Upskilling.Learned additional platforms like Walmart Ads and contributed to structured meeting formats and documentation efforts.Actively collaborate across departments to streamline processes and improve campaign delivery.Helped teams with new feature testing.