Smridhi Mangla
Product Growth@Amazon | Analytics | Product
- Role
- Product Growth at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Smridhi Mangla
At Amazon Payment Services, our team leverages comprehensive analytical solutions to optimize payment experiences. With a Master of Science in Business Analytics and Project Management from the University of Connecticut, my forte lies in synthesizing complex data into clear, actionable insights.My role focuses on enhancing business outcomes through cogent data modeling and visualization. We have advanced analytics solutions, collaborating closely with product and engineering teams to drive growth and refine our semantic layer.
Experience
Product Growth
Nov 2023 — Present · US
Developed and launched a weekly business review dashboard to provide leadership with actionable insights into progress towards goals, spotlighting areas for strategic focus and product optimization.• Conducted in-depth analysis of product usage trends to uncover underlying causes of performance challenges, implementing data-driven solutions that improved revenue trajectory.• Directed customer segmentation strategies and executed A/B testing to refine marketing campaigns, driving measurable improvements in engagement and cost efficiency.• Led initiative to optimize customer experience by identifying and addressing data gaps in customer engagement metrics, integrated clickstream data to enhance product insights, resulting in reduction in abandonment rate.• Performed detailed funnel analysis to identify barriers to feature adoption, devising and implementing strategies to increase user eligibility and optimize the customer journey.
Education
Inderprastha Engineering College
Bachelor of Technology - BTech, Computer Science(79.18%)
2012 — 2016
University of Connecticut-Stamford
Master of Science - MS, Business Analytics and Project Management
2019 — 2020
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