Susie Ragland
Adaptable marketing leader | Digital strategy, social media and storytelling with grit and wit
- Role
- Chief Marketing Officer at Gather Media Co
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Susie Ragland
TL;DR: Marketing leader with 15+ years of experience helping restaurants, retail and B2B…
Experience
Chief Marketing Officer
Jan 2021 — Present · Cincinnati, OH, US
Won 85% of new business pitches by creating sales decks and delivering compelling client presentations- Doubled client revenue within 12 months by identifying growth opportunities and expanding scopes of work, contributing to consistent YOY profitability- Spearheaded the agency’s social engagement & reputation division, managing multi-unit and international client portfolios and elevating brand ratings to consistently 4.0+ across platforms- Launched a micro- and nano-influencer campaign that reached 927K+ followers, drove 11M+ views and 42K engagements, and delivered an average 7.5% engagement rate, outperforming industry benchmarks by 2–3x- Designed and executed social strategies and paid ad campaigns across Instagram, Facebook, TikTok, X/Twitter, Threads, YouTube, Nextdoor, and Google, achieving 5x+ ROAS and increasing engagement by 40%- Reported KPIs, trends, and brand risks to 15+ clients on a weekly and monthly basis, and delivered daily crisis updates when needed, enabling faster pivots and stronger risk mitigation during PR challenges- Built and coached a high-performing 3-person team, ensuring 100% retention while driving efficiency gains.
Education
Ball State University
Bachelor of Arts, Public Relations
2005 — 2009
Skills
- Press Releases
- Public Relations
- Photoshop
- Restaurants
- Sponsorship
- Event Management
- Interactive Marketing
- Deadline Driven
- Event Planning
- Advertising
- Management
- Time Management
- Community Outreach
- Social Networking
- Social Media Marketing
- Mobile Marketing
- Marketing
- Indesign
- Social Media
- Leadership
- Fundraising
- Marketing Strategy
- Marketing Communications
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