Michael Smouha

Product guy @YouTube. I work on Video Infrastructure: Video processing, serving, storage, delivery, dubbing, GenAI + provenance

Role
Product Manager at YouTube
Location
Brooklyn, NY, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Michael Smouha

I’ve followed an uncharted path to success. Growing up in Montreal, I immersed myself in the city’s vibrant music scene and started a half-decent rock band called Bent Beyond Belief. At 16, I gave up my rock star dreams and became the next best thing, a rock journalist, interviewing music icons from Yoko Ono to Flava Flav for Velvetpanda.com, an online cultural portal I founded that attracted monthly visitors. My formal career began at leading Canadian marketing agency OSL, which I left to pursue an MBA at MIT Sloan. There, I was President of the Tech Club and crafted a 12-week Business Creativity curriculum featuring an Asia trip and guest speakers including the band Arcade Fire. Next I spent three years helming Jawbone products including UP for Groups, a corporate wellness solution that spans hardware, mobile and web. I led the Mobile Apps team (9 engineers, designers, and marketers) at Plume, which is driving a much-needed revolution in home WiFi. Since 2017, I\'ve been at YouTube, making sure that videos play well for all users all the time.

Experience

  1. Product Manager

    YouTube

    Jun 2017 — Present · San Francisco, CA, US

    See no spinner

Education

  • MIT Sloan School of Management

    MBA, Entrepreneurship and Innovation

    2011 — 2013

  • Bialik

    High School Diploma

    1995 — 2000

  • Concordia University

    BComm, Marketing

    2003 — 2007

Skills

  • Online Advertising
  • Go-to-Market Strategy
  • Digital Strategy
  • Integrated Marketing
  • Business Development
  • Digital Marketing
  • Marketing Management
  • Program Management
  • Management Consulting
  • Mobile Devices
  • Google Analytics
  • Financial Modeling
  • Market Research
  • Project Management
  • Marketing
  • Strategic Planning
  • Brand Management
  • Cross-Functional Team Leadership
  • Marketing Strategy
  • SEO
  • Sem
  • Project Planning
  • Entrepreneurship
  • Marketing Research
  • Advertising
  • Leadership
  • Online Marketing
  • Product Marketing
  • Social Media Marketing
  • Competitive Analysis
  • Start-Ups
  • Consulting
  • Product Development
  • Analytics
  • Public Relations
  • Business Strategy
  • Marketing Communications
  • Market Planning
  • Social Media
  • Team Leadership

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Michael Smouha — Product Manager at YouTube in Brooklyn, NY, US | Unifers