Shaun Moshay

About Shaun Moshay

Global marketing executive with more than 20 years of experience building and leading high performing marketing organizations for enterprise technology companies including Salesforce, Amazon, and Microsoft. My background spans SaaS, enterprise software, healthcare, travel, and ecommerce, with deep expertise in demand generation, product marketing, brand strategy, and go to market leadership.I specialize in building modern marketing engines that drive measurable pipeline growth, strengthen brand leadership, and align marketing closely with sales and product to accelerate revenue. Throughout my career I have focused on translating customer insight into scalable marketing strategies that deliver real business outcomes.Experienced partnering with executive leadership teams to position marketing as a primary driver of company growth, customer value, and brand leadership.Leadership Scope:• Global marketing leadership across enterprise technology and SaaS organizations including Salesforce, Amazon, Microsoft, Epicor, Rosetta Stone, and Providence• Marketing strategy and demand generation for multi billion dollar product and services portfolios serving enterprise and consumer markets• End to end ownership of global marketing functions including demand generation, product marketing, brand strategy, integrated campaigns, digital marketing, and marketing operations• Go to market leadership across North America, EMEA, and APAC markets• Cross functional leadership with sales, product, and customer success teams to align marketing strategy with pipeline growth and revenue outcomes• Leadership and development of high performing global marketing teams spanning growth marketing, digital marketing, brand, content, and analytics• Transformation of marketing organizations toward modern revenue marketing models focused on measurable pipeline growth, marketing attribution, and ROI• Execution of global brand initiatives, enterprise product launches, and category defining technology innovationsCore expertise includes:• Global Marketing Leadership• Chief Marketing Officer Readiness• Revenue and Growth Marketing• Demand Generation and Pipeline Acceleration• Product Marketing and Positioning• Go To Market Strategy

Experience

1. VP of Global Marketing

   Salesforce

   May 2022 — Present · Seattle, WA, US

   Lead global marketing for Salesforce Professional Services and Customer Success, a multi billion dollar portfolio focused on helping enterprise customers accelerate value from the Salesforce platform.Responsible for global marketing strategy including demand generation, product marketing, integrated campaigns, brand positioning, and pipeline growth.Key results:• Delivered 26 percent year over year growth in qualified pipeline through integrated global demand programs• Built strong alignment between marketing, product, and sales to accelerate pipeline velocity and improve conversion• Scaled global campaign strategy focused on measurable pipeline impact and improved marketing attribution• Led cross functional initiatives that strengthened positioning of the Customer Success portfolio within the broader Salesforce ecosystem

Education

• Western Washington University

  Bachelors, Communication

  2003 — 2005

• Trailhead by Salesforce

  Triple Star Ranger, CRM

  2022

• MiniMBA

  Master of Business Administration - MBA, Marketing

  2022 — 2022

Skills

• Collateral Materials Development
• Strategy
• Social Media Marketing
• Marketing
• Brand Strategy
• Online Advertising
• Design Management
• Managing Agency Relationships
• Media Strategy
• Art Direction
• Advertising
• Management
• Team Building
• User Experience
• Marketing Strategy
• Project Management
• Multi-Channel Marketing
• Social Media
• User Interface
• Community Management
• Creative Direction
• Data Analysis
• Direct Marketing
• Segmentation
• Partnership Marketing
• Integrated Marketing
• Creative Briefs
• Marketing Communications
• Community Development
• Digital Strategy
• Digital Marketing