Andrew Rodgers

About Andrew Rodgers

Web Experience Lead | Technical Product Manager & UX Strategist | Digital MarketingI specialize in building digital experiences that sit at the intersection of High-Performance Tech and Human-Centric Design. As a Web Experience Lead, I don’t just build websites—I architect conversion-focused ecosystems that prioritize speed, accessibility, and seamless user journeys.Currently, I lead the digital and web strategy for Resmed B2B and Resmed SaaS, where I manage everything from the core web architecture and SEO to the integration of sales enablement and attribution tools. My goal is always to reduce friction in the \"Human Experience\"(HX) while maintaining a robust, scalable technical stack.Key Focus Areas: • Web Architecture & Performance: Expert in deploying modern frameworks (React, Vue) and optimizing for Core Web Vitals via PWA and AMP to ensure lightning-fast, mobile-first experiences. • UX/HX Strategy: Deeply rooted in heuristic analysis and prototyping (Figma/AdobeXD) to create intuitive interfaces that drive measurable engagement. • Technical SEO & Discoverability: Advanced implementation of search technologies (Algolia, Elastic, Coveo) and SERP analysis to dominate organic visibility. • Data-Driven Optimization: Leveraging full-funnel attribution (Adobe Bizible, Google 360) and data visualization (Looker, Domo) to prove ROI and refine the user journey.Technical Ecosystem: • Development & Frameworks: React, Vue, Tailwind, Sitecore, HUGO, TYPO3. • Search & Visibility: Semrush, BrightEdge, Algolia, Coveo, Elastic. • Conversion & Automation: Wistia, Drift (Bot Design), HubSpot, Marketo. • Conversion Rate Optimization: VWO, A/B Tasty. • Operations & PM: Jira, Asana, Monday, Workfront. • AI Implementation: Streamlining web workflows using Gemini, ChatGPT, and Midjourney for rapid prototyping and content scaling.Why I’m Different:I speak \"Dev,\"\"Design,\" and \"Data\" fluently. This allows me to act as the primary translator between engineering teams and stakeholders, ensuring that technical execution always serves the overarching business strategy.

Experience

1. Global Web Experience Lead, Providers & Saas

   Resmed

   Aug 2024 — Present · Atlanta, GA, US

Education

• Harvard University

  Identifying Competitive Risk, Business, Management, Marketing, and Related Support Services

• University of London

  Creative Programming for Digital Media & Mobile Apps

  2013 — 2014

• Google Creative Campus

  Google Analytics, Google Analytics Specialist

  2010 — 2010

• Harvard University

  Resilient Leadership

• Ulster University

  Chemistry & Biology

  1990 — 1993

• Harvard University

  Principles, Statistical and Computational Tools for Reproducible Data Science, Data Science

• Microsoft

  Microsoft MCP Visual Basic, Visual Basic Programming, OO Languages, OO Languages

  2001 — 2002

• Belfast Institute of Computers

  Software LifeCycles

  1998 — 1999

• Harvard University

  Artificial Intelligence with Python, Computer Science

• Emory University

  Social Media, Social Media for Medical Companies

  2011 — 2012

• The University of Georgia

  The Terry College of Business - Digital Transformation, Digital Transformation

• Apple

  n/a, Apple Certified Specialist - Deployment 10.6

  2010 — 2010

Skills

• Google Analytics
• Marketing Strategy
• Social Media
• Youtube
• Online Advertising
• Cms
• Web Development
• SEO
• Html
• Web Analytics
• Web Content Management
• Mobile Phone Apps
• Social Media Marketing
• Product Lifecycle Management
• Econometric Modeling
• Agile Project Management
• Inbound
• Digital Marketing
• Mac Os X
• Blogging
• Lead Generation
• Marketing Communications
• Facebook
• Dreamweaver
• Online Marketing
• Data Science
• Google Adwords
• Inbound Marketing
• Content Management
• Mobile Marketing
• Ios Development
• Project Management
• Ppc
• Digital Strategy
• Sem
• Voip
• Brand Development
• Digital Media
• Wordpress
• Marketing Management