Devika Dwijen

About Devika Dwijen

I\'m a Social Media Marketing Manager, Content Strategist, and Client Service Specialist with vast experience in handling local and international clients, and working with international companies. I have experience in creating content, developing Social Media Content Strategy & Calendar of activities to gain audience engagement, leading to organic growth for a brand. I bring hands-on experience in-Marketing strategy-Project management-Strategic Planning-Social Media Marketing-Content creation & content management-Research & Content Distribution-Website Performance Analysis-Google Ads Analysis-Facebook Ads-Social Media Performance MeasurementProven track record of enhancing brand awareness, social media presence, lead generation, conversions, and improvement in brand visibility & reach via Social Media activities. Experienced in building brand image via Social Media Marketing on popular platforms like LinkedIn, Facebook, Instagram & Twitter. Worked on both B2B and B2C Paid campaigns, efficient in managing relations with digital agency, vendors, and in-house content and graphic design team.My aim is to help organizations achieve their brand and digital marketing business goals, connect and engage with customers and grow their business.Familiar with Digital Marketing & other tools-SEMRush-Google Analytics-Social Media Analytics-Facebook & LinkedIn Ads Manager-Canva -Mailchimp-Hubspot-Answerthepublic.com-ProWritingAid-Calendly-Hootsuite-Microsoft PowerPoint-Microsoft Word & Excel-Microsoft OutlookExcellent record of communicating and collaborating effectively with internal and external stakeholders. Major strengths include -creativity-time management-team building & team leading-delegation & supervision-soft skills-interpersonal & coordination skills-proactive approach in problem-solving-delegation and supervisory skills

Experience

1. Human Resources Manager

   Leadift

   May 2017 — Present · Nagpur, IN

   Oversee day-to-day management of online & offline campaigns and ensure brand consistency• Facilitate scaling brand and company awareness through various social media channels• Work with the brand to create and implement overall marketing strategies monthly• Ensure brand consistency in copy through tone, voice, and terminology• Supervise all aspects of social media interaction between customers and the company and ensure a positive customer service experience• Create actionable plans to both grow and maintain followers through popular social media platforms such as LinkedIn, Facebook & YouTube • Ensure progress on all platforms by using Social Media Analytics• Oversee the creating and implementation of the monthly editorial calendar which includes monthly Lead Generation objectives and initiatives• Strategize, create and execute Mass Email Campaigns on MailChimp.• Manage and circulate Communication related to Roadshows, in-house events, and annual events.• Discuss monthly Reports and Tracker results with MD.

Education

• Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur

  Master of Business Administration - MBA

  2006 — 2009