Shane McIntyre

About Shane McIntyre

With over 25 years of experience in marketing and technology, I bring extensive expertise in demand generation, growth marketing, lead generation, leadership, technology, and sales enablement. My career has been marked by driving innovation and delivering measurable growth across various industries.As an entrepreneur, I have successfully founded multiple companies in healthcare, insurance, digital marketing, technology, and mortgage sectors. I am the Founder and CEO of Elevarus, a premier growth marketing agency based in Orange County, California. I also co-founded Intellivo, an AI company that revolutionizes the follow-up and nurture process in lead generation-heavy environments with AI-driven voice and conversational SMS solutions.Key Achievements and Roles:Founder & CEO | Elevarus: Leading a full-service growth marketing agency specializing in D2C and B2B growth marketing, demand generation, and product management. I offer strategic consulting services, including advanced marketing strategies, automation, analytics, persona development, and growth tactics. I oversee the entire growth funnel, employing data-driven strategies to optimize customer acquisition, retention, and revenue growth.Co-Founder | Intellivo: Developed the go-to-market strategy and provided strategic direction utilizing technology stacks like OpenAI, Twilio, and Eleven Labs. Our AI-driven solutions enhance lead engagement and sales processes.Growth Marketing Director | Real Estate and Mortgage Company: Crafted and executed growth marketing strategies, managed multi-channel campaigns, led cross-functional teams, and optimized customer journeys. Achieved industry-leading customer conversion and retention rates, driving substantial business growth.Founder | Health Insurance Brokerage: Built a technology-driven brokerage matching consumers with optimal health plans. Scaled to clients in four years, managing extensive marketing and sales operations while ensuring regulatory compliance and data integrity.Founder | Technology Consulting Company: Specialized in Enterprise Content Management (ECM) and Digital Asset Management (DAM) systems. Led the implementation of ECM solutions like SharePoint, Documentum, and OpenText, securing significant contracts and driving digital transformation for clients.I am dedicated to strategic growth, innovation, and high-impact leadership, helping businesses achieve their highest potential. My focus on building high-performance teams and fostering both personal and professional growth sets the foundation for sustained success.

Experience

1. Founder and Head of Growth Marketing

   Elevarus

   May 2016 — Present · Orange County, CA, US

   As the founder of a successful growth marketing agency, I specialize in D2C and B2B growth marketing, demand generation, and product management. My agency offers strategic consulting services that cover marketing strategies, marketing automation, analytics, persona development, and growth tactics.In my role, I oversee the entire growth funnel—from customer acquisition and activation to retention and revenue—developing and implementing data-driven strategies to drive scalable growth and optimize the customer journey. I have advised CEOs, boards, C-level executives, and entrepreneurs on go-to-market and growth strategies.My expertise spans omnichannel contact centers and cloud-based contact center solutions (CCaaS) across various industries. I have extensive experience with CRM tools such as Salesforce, Pardot, Marketo, Zoho, and HubSpot, and accel in data-driven attribution and offline conversion tracking.I manage and optimize paid advertising channels, including Facebook Ads, Google AdWords, LinkedIn Ads, and more. Additionally, I develop impactful content marketing and SEO strategies across multiple verticals, lead go-to-market launches, play a pivotal role in unit economics, and provide financial modeling for startups.I take ownership of profit and loss (P&L), budgets, and revenue forecasting, ensuring sustainable and profitable growth for the businesses I consult for and manage. My passion lies in building high-performance teams and fostering personal and professional growth.Specialties: Growth Marketing, Demand Generation, Lead Generation, Marketing Automation, Analytics, CRM Tools (Salesforce, Pardot, Marketo, Zoho, HubSpot), CCaaS, Omnichannel Contact Centers, Paid Advertising (Facebook Ads, Google AdWords, LinkedIn Ads), Content Marketing, SEO, Go-to-Market Strategy, Financial Modeling, P&L Management, Revenue Forecasting

Education

• Keiser College

  Computer Science

• Palm Beach State College

  Business Administration, Information Technology Management

Skills

• Wpf
• Team Leadership
• Information Technology
• Thought Leadership
• Start-Up Ventures
• Emc Storage
• Epm
• Virtualization
• Active Directory
• Disaster Recovery
• Windows Server
• Linux
• Enterprise Software
• Enterprise Architecture
• Voip
• Data Center
• Sharepoint
• Strategic Leadership
• Enterprise Content Management
• Leadership
• Oracle
• Technology Leadership
• Documentum
• Call Centers
• Business Development
• Digital Marketing
• C#
• .net
• Business Intelligence
• Healthcare Information Technology
• Primavera P6
• Organizational Leadership
• IT Management
• Leadership Development
• Integration
• Document Management
• Project Engineering
• Business Process Improvement
• Vmware
• Systems Engineering