Smitt Rojanasthien
State Manager at Bacardi
- Role
- State Manager - Wa, Ak, & Hi at Bacardi
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Smitt Rojanasthien
I am a seasoned and innovative sales professional with with a proven track record in the…
Experience
State Manager - Wa, Ak, & Hi
Sep 2016 — Present · Seattle, WA, US
Develop and maintain a best-in-industry working relationship with distributor executive leadership and sales teams in three states, including dedicated as well as full-book divisions.• Achieve fiscal year sales goals in Washington, Alaska, and Hawaii through the development and implementation of sales programs, pricing strategy, and distribution standards, utilizing channel focused tactics and set action plans.• Lead and develop a team of Market Managers to drive sales performance and deliver wins aligned with brand directives.• Analyze, report, and forecast market trends and conditions with Region Director as part of long-term planning.• Build and maintain close working relationships with the top On and Off premise accounts, both chains and independents - presenting to key buyers for programming and new item distribution opportunities.• Design and activate consumer and trade events in line with brand priorities and business objectives.• Deliver fact-based selling presentations as a way to communicate Bacardi USA objectives and brand strategies, keeping Bacardi brands at the forefront at distributor meetings.• Manage POS materials, monitor distributor KPIs, price points, orders, shipments, and samples, and conduct trainings for distributor sales teams.• Assist in the development of the state and region budget plans, including yearly sales goals and A&P planning.• Created and executed a first of its kind (NFL and category) partnership with the Seattle Seahawks as their “Official RTD Partner”.
Education
University of Washington, Michael G. Foster School of Business
Master of Business Administration (MBA)
2011 — 2014
University of Washington
BA
2000 — 2005
Skills
- Trade Marketing
- Marketing Strategy
- Wine Tasting
- Customer Relations
- Event Marketing Strategy
- Account Management
- Food & Beverage
- Hospitality
- Customer Service
- Event Management
- Sales Management
- Sales
- Wine
- Alcoholic Beverages
- Team Building
- Inventory Management
- Budgets
- Restaurants
- Marketing
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