Smit Srivastava

About Smit Srivastava

In the dynamic sphere of the technology and media industry, I have firmly established myself as a visionary leader and a catalyst for transformative innovation. I hold an MBA from the distinguished IE Business School in Europe, setting a solid foundation for a prolific career dotted with significant impacts in the technology arena.Currently steering the helm as the Director of Product at GroupM, the world\'s foremost media agency, I am credited with the conception and fruition of industry-defining products such as DCO, CDP, Creative Analytics, and the e-commerce product Fusion. My role sees me seamlessly transitioning from the drawing board of ideation to defining products, securing stakeholder buy-in, and orchestrating successful market launches. My efforts have metamorphosed initial concepts into multi-crore revenue-generating assets, a testament to my acumen in melding technology and business strategies to foster unprecedented growth.In my current position, I excel at orchestrating collaborations with a diverse range of stakeholders, from CEOs to hardcore developers, adeptly managing cross-company operations to deliver products that are not only profitable but also pioneers in the market. Notably, my expertise in MarTech and AdTech consulting has been instrumental in crafting products that handle billions of events per day, with Creative Analytics standing as a beacon of next-gen technology and solutions, utilizing deep learning to revolutionize creative content analysis and optimization.Before ascending to my current role, my journey at Deloitte marked significant strides as a Product and Program Manager within the Digital Studio Platform. Here, I started the realms of RPA, AI, and ML, Workflow Management, and Digital Asset Management product divisions, juggling program management activities across a multitude of projects, and showcasing a masterful grip on steering products and programs to success.My tenure at TATA Consultancy Services was characterized by a steady climb through ranks, reflecting my prowess in product and delivery management, business analysis, and consulting. Notably, I was instrumental in spearheading several high-impact ERP projects both in the USA and India, showcasing a knack for balancing client expectations with ground-breaking solutions, managing hefty budgets, and generating substantial business impacts.I invite connections and collaborations, as together we pave the way towards a future defined by technology-driven innovation and sustained growth.

Experience

1. Senior Director of Product Management

   WPP Media

   May 2025 — Present · Bengaluru, IN

Education

• Harvard Business School Online

  Credential of Readiness (CORE), Accounting and Business/Management

  2016 — 2016

• IE Business School

  Master of Business Administration - MBA, Business Administration and Management, General

  2018 — 2018

• CUSAT

  Bachelor of Technology (B.Tech.), Computer Engineering

  2007 — 2011

• Simplilearn Alumni

  Master's degree (Program), Artificial Intelligence

  2019 — 2020

Skills

• Rpg Iii
• Portfolio Management
• Operations Management
• Java Enterprise Edition
• Sql
• Requirements Gathering
• Time Value of Money
• Tibco
• Rpg
• Java
• Business Analytics
• Rpg Free
• Corporate Finance
• Economics
• Ibm as/400
• Itil Certified
• Marketing Management
• Aldon
• Financial Accounting
• Jde Enterprise One
• Project Management
• Lean Six Sigma
• Abstract - Program Tracking Tool
• Software Project Management
• Change Management
• Microsoft Office
• Business Analysis
• Multi-Cultural Team Management
• C
• Core Java
• Clle
• Ibm Db2
• Pl/Sql