Tori Smith
Go to Market Uk Lead, Eui Commercial Content Partnerships @TikTok
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WORK HISTORY
Go to Market Uk Lead, Eui Commercial Content Partnerships @TikTok
London, GB
EDUCATION
Halliford School
ALevels, CAD/CADD Drafting and/or Design Technology/Technician
University of Leeds
BA New Media 2:1 (Hons; A, Web-design, Graphic Design, Photography, and Animation.
University of Leeds
MA, Advertising and Design. Merit (Hons.)
St Davids School for Girls
GSCEs
SKILLS
ABOUT TORI SMITH
Experienced commercial partnerships leader with 10+ years shaping brand, content and go-to-market strategies across Europe. Currently leading the UK and EUI Go-To-Market function at TikTok, I specialise in building scalable commercial partnership solutions that connect brands, creators, communities and culture.Proven track record in:• Developing multi-market strategic frameworks (Global/EUI) that drive revenue and client growth• Leading cross-functional teams to deliver innovative, culture-first brand programs• Partnering with top advertisers across all verticals to elevate brand storytelling on TikTokPassionate about the bridge between creativity, commerce, and community and helping brands make culture, not just ads.
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