Lydia Smith
Adjunct Professor - Graduate Programs @The Ohio State University Fisher College Of Business
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WORK HISTORY
Adjunct Professor - Graduate Programs @The Ohio State University Fisher College Of Business
Columbus, OH, US
Teach graduate coursework on leadership, cultural intelligence, and organizational strategy—bridging academic frameworks with real-world business application through high-impact discussion and keynote-style instruction. • Developed curriculum integrating organizational culture, leadership dynamics, and change management, preparing emerging leaders to operate effectively in diverse, complex business environments.
EDUCATION
Florida Agricultural and Mechanical University
Master of Business Administration (MBA), Business, Management, Marketing,
Cardinal Stritch University
African American Leader Ship Program (AALP), African American Leadership
ABOUT LYDIA SMITH
I’m an executive marketing and growth leader helping companies unlock what’s next at the intersection of technology, commerce, and culture.I partner with VC/PE-backed, founder-led, and enterprise brands to clarify positioning, accelerate go-to-market, and build scalable growth engines — bringing senior-level strategy with hands-on execution.I’ve led transformation at scale, most notably at Victoria’s Secret & Co, where I drove enterprise-wide initiatives across brand, culture, and commercialization — influencing a employee organization, increasing engagement by 38%, and generating $1M+ in incremental revenue through integrated marketing and strategic partnerships.Through my consultancy, A New Thing, I serve as a Fractional Head of Marketing / Chief Growth Partner to emerging and established brands. Current engagements include leading marketing for Black Opal Beauty, where I’m strengthening brand relevance, community connection, and retail performance through culturally fluent storytelling, digital strategy, and customer-led growth.I operate where strategy meets execution — aligning brand, marketing, and culture to drive measurable business outcomes.Focus areas:Brand & Growth Strategy · Go-To-Market · Integrated Marketing · Commercial Storytelling · Cultural Intelligence · Executive Leadership · Cross-Functional ExecutionLet’s connect if you’re looking for a strategic partner or senior leader who delivers growth with clarity, credibility, and cultural fluency.
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