Kate Smith

About Kate Smith

Marketing and communications professional with experience leading outreach, engagement…

Experience

1. Marketing Director

   Home Of The Good Shepherd

   Apr 2024 — Present · Saratoga County, NY, US

   Developed a comprehensive communication strategy to increase brand visibility and support five assisted living communities across the region.Designed and managed a multi-community editorial calendar to streamline content creation and ensure consistent messaging across channels.Launched a structured physician outreach program with measurable goals, leading to increased referrals and stronger provider relationships.Increased occupancy across all communities to near 100% through targeted outreach and engagement; reduced vacancies by over 25% at one location in under six months.Implemented CRM software to streamline prospect tracking, reduce lead loss, and improve follow-up across the organization.Boosted Facebook engagement by 97.9% and increased reach to over 66K YTD through targeted content and performance analysis.Improved Google ratings across multiple locations through personalized outreach and review management, including raising one community’s score from 2.1 to 3.5.Created segmented email campaigns in Constant Contact to tailor communication for prospects, families, and referral sources.

Education

• Russell Sage College

  Bachelor of Science (BSc) in Marketing

  1994 — 1996

Skills

• Social Media Marketing
• Graphic Design
• Marketing Strategy
• Troubleshooting
• Event Management
• Editing
• Non-Profits
• Microsoft Office
• Customer Service
• Facebook
• Social Media
• Public Relations
• Event Planning
• SEO
• Nonprofits
• Web Design
• Budgets
• Social Networking
• Marketing Communications
• Advertising
• Strategic Planning
• Press Releases
• Blogging
• Copywriting
• Fundraising
• Media Relations
• Newsletters
• Strategic Communications
• Corporate Communications
• Crisis Communications
• Email Marketing
• Marketing
• Public Speaking
• Online Marketing