Pamela Smith
Brand Licensing Manager at Whirlpool Corporation
- Role
- Brand Licensing Category Manager at Whirlpool Corporation
- Location
- Clearwater, FL, US
- LinkedIn followers
- 500 followers
About Pamela Smith
Experienced Brand Manager with a demonstrated history of building comprehensive marketing programs for both the appliance industry as well as the consumer goods industry. Skilled in Digital Strategy, Teamwork, Leadership, Brand Strategy, and Digital and Social Marketing. Strong marketing professional who excels in building partnerships both internally and externally to accelerate the business, with a Master of Business Administration - MBA focused in Management from Western Michigan University - Haworth College of Business.
Experience
Brand Licensing Category Manager
Jul 2018 — Present · Benton Harbor, MI, US
Whirlpool Corporation is a Fortune 500 company which serves as the largest multinational manufacturer and marketer of home appliances around the world- Responsible for licensing activities for branded products within the categories I manage - Work with brand teams within the Whirlpool Corp. portfolio, as well as licensed partners to extend and expand beyond the core into new spaces for our brands- Create new product designs and consumer solutions in conjunction with licensees\' product development process- Develop products that enhance brand equities and deliver consistent brand experiences to our consumers - Identify and implement new licensing opportunities that enhance our brand awareness and health
Education
Western Michigan University - Haworth College of Business
Bachelor of Business Administration - BBA, Management
Western Michigan University - Haworth College of Business
Master of Business Administration - MBA, Business Administration and Management, General
2015
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