Smitha Satpute

About Smitha Satpute

With 25+ years of experience across software, marketing research, and digital marketing, I focus on building strategies that deliver measurable business impact.I began my career in software, spending over a decade delivering technology solutions for reputed clients. I later moved into marketing research, where I led the technology vertical and worked closely with brands to understand consumer behaviour, advertising effectiveness, and brand communication. This experience shaped my ability to connect data, insight, and strategy.As digital platforms evolved, I saw an opportunity to bring these worlds together. This led to the creation of, combining consumer insights with the practical application of technology.As founder of WeCare Digital, I lead a team delivering end-to-end digital solutions, from websites and hosting infrastructure through to performance marketing, optimisation, and analytics. Our work spans social advertising, social media management, lead generation, search optimisation, and data-led optimisation, helping organisations build scalable and measurable digital ecosystems.Alongside this, I serve as India head for, leading offshore delivery and execution teams in India and supporting seamless global project delivery.I am also a council member at the Women’s Empowerment Council, WICCI Maharashtra, supporting initiatives on women’s empowerment and leadership in business and technology.In parallel, I work as a visiting faculty and industry educator, teaching digital strategy, marketing, and consumer insights across MBA programmes, faculty development programmes (FDPs), and professional learning forums.

Experience

1. Founder and CEO

   Wecare Digital

   Feb 2015 — Present · IN

   As Founder & CEO of WeCare Digital, I help brands and businesses harness the power of digital to achieve measurable growth. We specialise in technology, website development on robust infrastructure, online strategy, digital marketing, SEO & SEM, social media engagement, lead generation, and analytics.Our strength lies in deeply understanding each client’s business and building comprehensive, synchronised strategies that connect planning, execution, and analytics into one continuous growth cycle.Over the years, we have- Built scalable websites for global brands on secure, high-performance infrastructure- Designed and executed digital marketing and lead generation campaigns that delivered qualified leads and stronger sales pipelines- Supported social media engagement strategies that enhanced brand authority and client connect- Developed analytics frameworks that provided actionable insights, linking back into strategy and decision-makingAt WeCare Digital, we believe in long-term partnerships, working as an extension of our clients’ teams. From strategic planning to execution and insights, we ensure every project drives sustainable visibility, engagement, and growth.

Education

• University of Mumbai

  Bachelor of Commerce - BCom

• National Institute of Information Technology

  GNIIT, Systems Management

  1992 — 1995

Skills

• Strategy
• E-Commerce
• Segmentation
• Social Media
• Management
• Market Analysis
• Brand Equity
• Focus Groups
• Team Management
• Brand Management
• Competitive Intelligence
• Marketing Strategy
• Analytics
• Business Strategy
• Competitive Analysis
• Market Intelligence
• Entrepreneurship
• Consumer Behavior
• Online Advertising
• Marketing
• Primary Research
• Business Development
• Digital Marketing
• Secondary Research
• Qualitative Research
• Market Research
• Quantitative Research
• Marketing Research
• Fmcg
• Consumer Behaviour
• Social Media Marketing
• Customer Insight