Aaron Smith

About Aaron Smith

I specialize in turning complex business challenges into scalable revenue-driving systems.Currently, leading Go-to-Market strategy for Twitch Advertising at Amazon. I operate at the intersection of of sales, product, and operations - translating high-level strategy into execution that drives measurable impact.My experience spans global organizations including Amazon, Google, and Snap, where I\'ve led initiatives across revenue operations, ad operations, and product strategy.I\'m particularly adept at:* Driving alignment across senior leadership and cross-functional teams* Building scalable GTM and operational frameworks* Improving revenue visibility, forecasting, and performance* Translating ambiguity into clear, executable plansThroughout my career, I\'ve managed large-scale revenue portfolios, built and led high-performing teams, and helped organizations operate more efficiently and effectively.I\'m especially interested in opportunities focused on scaling revenue operations and GTM strategy within gaming, tech, and high-growth environments.

Experience

1. Senior Go-to-market Lead, Twitch Advertising

   Amazon

   Jan 2023 — Present · Atlanta, GA, US

   Led GTM strategy for Twitch Advertising, driving alignment across sales, product, and operations* Translate business objectives into scalable execution frameworks across global teams* Partner with senior leadership to define and operationalize revenue growth strategies* Improve visibility into performance through reporting, forecasting, and operational insights* Drive cross-functional initiatives to increase efficiency and accelerate go-to-market execution

Education

• James Madison University

  Bachelor of Science, Interactive Media

  2002 — 2007

Skills

• Mobile Advertising
• Youtube
• Comscore
• Display Advertising
• Media Buying
• Doubleclick
• Google Adwords Professional
• Social Media
• Digital Strategy
• Ad Serving
• Nielsen Adrelevance
• Media Planning
• Online Advertising
• Digital Media
• Social Networking