Jonathan Smith

About Jonathan Smith

I’m a marketing and technology operations leader at Amazon Web Services, accountable for how marketing work is enabled at scale across a global organization.I care deeply about building systems teams can trust, especially when the work is complex and the stakes are high. My focus is empowering marketers to do their best work by ensuring the marketing technology stack is operationalized, adopted, and scaled effectively across the organization.When the business shifts, my job is to make it executable. I build operating models, governance, and enablement that help teams adopt new tools and AI-driven capabilities with speed and confidence. That includes leading AI-first and agentic operating models, operationalizing AI content supply chains, and shaping product narratives, executive messaging, and launch orchestration so change lands clearly.I simplify complexity fast, and I’m often tapped for executive communications and on-stage keynotes on AI adoption and responsible innovation.I’m drawn to messy problems, high stakes, and teams determined to move faster than the system.

Experience

1. Head of Channel Excellence & Marketing Technology Operations

   Amazon Web Services (AWS)

   Apr 2022 — Present · Miami, FL, US

   I lead the channel excellence and marketing technology operations team and function at AWS, overseeing global teams and partner organizations responsible for enabling marketing execution at scale.Our mandate is to ensure the marketing technology stack is operationalized, adopted, and trusted, so teams can execute reliably through ongoing change.My focus is empowering marketers to do their best work. Our approach centers on strong operating models, enablement, and governance that make complex systems usable in the real world. We ensure new tools, capabilities, and AI-driven changes land clearly, are understood, and are applied successfully, while protecting quality, compliance, and long-term trust.

Education

• New Jersey Institute of Technology

  M.B.A

• New Jersey Institute of Technology - School of Management

  Bachelor Of Science

Skills

• Product Launch
• Brand Development
• Brand Management
• Cross-Functional Team Leadership
• Sales
• Strategy
• E-Commerce
• Product Marketing
• Merchandising
• Market Planning
• Strategic Partnerships
• Advertising
• Market Research
• Product Management
• Product Development
• Competitive Analysis
• Marketing
• Luxury Goods
• Management
• Forecasting
• Public Relations