Smit G.

About Smit G.

A result-oriented professional with over 11 years of rich experience in Marketing/Digital Marketing, E-Commerce Operations, Growth Initiatives, Category & P&L Management, and Brand and People Management. Defined & comprehensive go-to-market strategy & plan that included positioning, launch strategy, public relations, and project management. P&L Ownership: Full responsibility for the financial performance of the assigned category, ensuring profitability, revenue growth, and cost management. Budgeting & Forecasting: Develop and manage category budgets, prepare forecasts, and AOP, and set financial targets. Strategy Development: Define and execute a comprehensive category strategy, including market analysis, product positioning, and competitive analysis.

Experience

1. Business Head - E-commerce

   Mercantile

   Jul 2020 — Present · Bengaluru, IN

   Transforming cross-border traditional B2B sales and in-country sales of consumer electronics through digital channels across Europe, MEA, South Asia, etc.Identified the pain points of the unorganized supply chain for used phones and launched Rehandel.com to provide certified used phones directly to wholesalers and retailers cutting down multiple layers.Managed marketing of Apple products for one of the developing markets ensuring the consumers get Apple products from authorised channels/resellers.

Education

• Indian Institute of Technology, Delhi

  B.tech, Civil Engineering

  2009 — 2013