Smita T.

About Smita T.

I’m a Digital Marketing Manager and Content Strategist with 8+ years of experience helping IT, AI, and product-based companies grow through strategic marketing, high-quality content, and data-driven execution.I specialize in SEO, SMM, SMO, PPC, product marketing, branding, and long-form + technical content writing. My work blends creativity with analytics, allowing me to build marketing systems that are scalable, user-centric, and aligned with business goals.At Paiteq, I lead end-to-end digital marketing for AI/ML and LLM-based products — including AI apps, voice assistants, delivery apps, and our hyperlocal social networking product, Nyburs. My role spans:* Product marketing & go-to-market strategy* Social media strategy & community growth* Brand building & content direction* Generative AI workflows & prompt engineering* Website + app content (blogs, feature pages, product descriptions)* Google Ads, Meta Ads & performance-driven campaigns* Content calendars, video scripts, creative briefs, and long-form storytellingI enjoy working at the intersection of technology, creativity, and strategy, and I thrive in environments where I can build something meaningful from scratch — whether it\'s a brand, a content system, or a full digital marketing roadmap.A few strengths I consistently bring to my work:* Understanding user psychology & behavior* Writing crisp, persuasive, SEO-optimized content* Creating marketing strategies for early-stage products* Using AI tools to automate, optimize, and scale content workflows* Coordinating across product, design, and leadership teamsWhile I’m fully committed to my current work, I’m always open to connecting with companies, founders, and teams exploring collaborations or future opportunities in Digital Marketing, Content Strategy, Social Media, or Product Marketing.If you’re building something exciting and need someone who can think strategically, execute with clarity, and drive growth — I’d love to connect.

Experience

1. Online Marketing Associate

   Paiteq Private Limited

   Jul 2023 — Present · Bengaluru, IN

   Lead digital marketing for multiple AI/ML and LLM-powered products including mobile apps, SaaS tools, and enterprise AI solutions- Develop SEO, SMM, SMO, and PPC strategies to improve visibility, traffic, and conversions- Write technical content: blogs, landing pages, app feature descriptions, product pages, and AI-focused educational content- Build and manage social media strategies for LinkedIn, Instagram, YouTube, improving reach and engagement- Drive generative AI content workflows (ChatGPT, Perplexity, Aria) to streamline content production and improve efficiency- Collaborate with UI/UX teams to shape website content and user-centered messaging- Create and manage Google Ads campaigns for AI voice assistants, delivery apps, and hyperlocal applications- Manage brand storytelling, product positioning, and launch communication for new features.

Education

• Medi-Caps Institute of Technology & Management Rau, Indore

  Master’s Degree, Master of Computer Application

  2012 — 2015

• P.M.B. Gujarati Commerce College, Indore

  Bachelor of Science - B.Sc , computer

  2009 — 2012

Skills

• Inbound Marketing
• Marketing Consulting
• Html
• Marketing Strategy
• Requirements Analysis
• Business Development
• Search Engine Optimization (SEO)
• Digital Marketing
• Online Marketing
• SEO Master
• Team Management
• Social Media Marketing
• Email Marketing