Smita Premkumar

About Smita Premkumar

Accomplished Data Analytics and Insights Professional with pioneering experience in harnessing data to drive strategic growth and performance across the financial, automotive, airline, and retail sectors. Distinguished for translating complex datasets into actionable insights, leading high-impact analytics teams, and developing innovative data visualization tools. Proven track record in enhancing customer experiences, optimizing product strategies, and spearheading market intelligence initiatives. Demonstrates exceptional leadership in steering cross-functional teams towards achieving data-driven decision-making and sustainable competitive advantage.

Experience

1. Senior Director, Audience Insights

   Annalect

   Nov 2024 — Present · Atlanta, GA, US

   Audience lead overseeing Audience Insights and 1P Data strategy for Audi and VW brands. Close collaboration with Volkswagen Group Global on Data Strategy and Audience Intelligence to inform multichannel Media activation. Annalect was created by Omnicom more than a decade ago to reimagine the future of marketing at the crossroads of data, tech, and analytics. Now, with more than employees, Annalect employs a data strategy to power internal teams and foster collaboration and innovation

Education

• Louisiana State University

  Ph.D., Genetics, Statistics

  1992 — 1996

Skills

• Customer Insight
• Management
• Customer Analysis
• Predictive Modeling
• Market Research
• Product Marketing
• Competitive Analysis
• Data Analysis
• Segmentation
• Analytics
• Advertising
• Airlines
• Web Analytics
• E-Commerce
• Marketing Strategy
• Performance Dashboards
• Crm
• Customer Retention