Smita Dave
- Role
- Director of Marketing - Global Strategic Messaging at Equinix
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Smita Dave
A senior marketing leader with expertise in Product/Solutions Marketing, Integrated…
Experience
Director of Marketing - Global Strategic Messaging
Oct 2020 — Present
Leading corporate messaging and storytelling across brand, products and solutions, segment marketing and corporate initiatives such as Sustainability, Equinix Foundation and more- Responsible for crafting corporate level message maps, guides and architecture(s) to help tell a consistent story connecting to products/solutions, audiences and industries- Leading messaging, content and communications strategy for different audiences, personas, industries and customer campaigns- Driving outside-in storytelling for thought leadership, customer engagement, industry events that translate to communications, assets and experiences in the customer journey - Test messaging with customers, analysts and partners to build outside in market perspectives that resonate (CABs, analyst engagements, webinars etc.)
Education
Symbiosis Institute of Management Studies
MBA, Marketing
Andhra Pradesh Agricultural University
Master of Science (MSc), Human Development
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