Smitaa Srivastava

Creative Director & Co-Founder at Neural Hinge | Leading a team dedicated to redefining beauty and wellness through innovative design solutions

Role: Creative Director at Neural Hinge
Location: Delhi, DL, IN
LinkedIn followers: 500 followers

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About Smitaa Srivastava

Most innovation fails quietly. Not because ideas are weak, but because they break…

Experience

Creative Director
Neural Hinge
Jul 2019 — Present · New Delhi, IN
Entrepreneur. Inventor. Dreamer.

Contact information

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Current company

Neural Hinge

Business Consulting and Services · 8 employees · Founded 2019 · New Delhi, Delhi, India

Neural Hinge operates as a Global Innovation Capability Centre focused on product architecture and intellectual property across Beauty, Personal Care, Wellness and adjacent categories. We partner with brands and manufacturers as embedded innovation infrastructure, building manufacturable, protectable and scalable packaging, dispensing and application systems. Our work aligns formulation, mechanism design, industrial feasibility and IP strategy before capital is committed. Rather than isolated projects, we design platform level systems that create structured product advantage. The outcome is compressed innovation risk, reduced development friction and defensible assets that compound over time. Our engagements span focused architecture sprints, structured capability modules and long term retainer partnerships aligned to client innovation pipelines. We also support internal design and innovation teams with system level frameworks that enable repeatable innovation rather than episodic invention. Headquartered in India and operating globally, Neural Hinge collaborates with partners across Europe, North America and Asia. We do not simply generate ideas. We build performance infrastructure.

neuralhinge.com

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