Smita Shukla

About Smita Shukla

I’m a product, program, and content strategy leader who believes great storytelling starts with great tools and that the best solutions are built when teams feel empowered, included, and connected to their purpose.Over my career, I’ve brought structure to ambiguity, led complex cross-functional programs, and helped teams move faster with greater clarity. I thrive at the intersection of content, technology, and operations, turning data into direction, bridging disciplines, and solving the tough, human challenges that often fall between the lines.I’m at my best when I’m building things that matter, whether it’s a smarter publishing platform, a more inclusive feature set, or a healthier team culture. I care deeply about equity, inclusion, and the power of thoughtful communication - values that shape both my work and my leadership.

Experience

1. Senior Content Program Manager

   Microsoft

   Sep 2025 — Present · Redmond, WA, US

   Lead global merchandising strategy for the Microsoft Store, including Home, Apps, and AI Hub. Drive personalization and recommendations in partnership with product, engineering, and data teams; influences tooling to strengthen editorial and automation; and collaborate with global partners to scale best-in-class merchandising strategies. Focused on building customer-first experiences that boost engagement and create consistency across platforms.

Education

• University of Washington

  Bachelor of Arts (B.A.), Communications

  2000 — 2004

Skills

• Omniture
• Information Architecture
• Content Development
• Web Analytics
• New Media
• Digital Asset Management
• Web Content Management
• Advertising
• Social Media
• Social Media Marketing
• Blogging
• Digital Media
• Digital Strategy
• User Experience
• Content Strategy
• Web Project Management
• Web Content
• Content Management
• Digital Production
• Digital Marketing
• Video Production
• Web Video
• Video
• Branded Content