Smita Tikku
Director - Customer Success at Flipkart
- Role
- Director - Customer Success at Flipkart
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Smita Tikku
A Management professional with 17 years of extensive experience across the complete sales lifecycle starting from Customer Success, Retention & Upsell, Client Pitching, Business Development, Product Consumption & Adoption, Presales & Bid Management moving to Strategy, Marketing Consulting, Conceptualization, Content & Communications, Campaign & Project Management, Execution & Deployment of innovative solutions in Digital Marketing, ERP Application Outsourcing and System Integration. Areas of Specialization- Lead the Customer Success team to efficiently drive retention and consumption of platform modules by focusing on strong client enablement, value added client conversations, renewal negotiations, internal and external stakeholder management- Trusted Client Partner & Advisor, having lead Consulting and Business Development for Digital Marketing Services, which includes offering an end-to-end suite of services across Digital and Social Media Campaigns & Experiences, Marketing Content & Communications, Consumer Research & Insights, Consumer Engagement Strategy, Marketing Platforms and Marketing Effectiveness- Pivotal role in transforming sales and new business function and new business development through sourcing and identifying new potential business opportunities for Digital Marketing Services- Demonstrated excellence in successfully managing diverse projects including Marketing Consulting & Communications, Campaign Content, Change Management Campaign Program Strategy & Execution, Integrated Customer Lifecycle Management, Search Engine Optimization (SEO), Social Media Brand Impact Analysis and Mobile App Design & Development on an end-to-end basis- Led thought leadership and mindshare initiatives at Cognizant Interactive that included the Digital Marketing newsletter, annual magazine, case studies, internal corporate campaigns & events and leading client conversations at various industry & analyst events and leadership summits - Recognized for paving the way for several winning bids for digital marketing solutions and ERP system integration & application outsourcing contracts at Fujitsu and Accenture-Possess a proven capability of aligning cross-functional synergies towards collaborative initiatives & interventions towards top line as well as bottom line objectives- Launch and driven the change management, team enablement and development initiatives in sync with the larger organization goals and initiatives.
Experience
Director - Customer Success
Sep 2024 — Present
Education
Sophia High School, Bangalore
High School, ICSE
Yonsei University
MBA, International Management
Indian School of Business
Executive Education Programme, Digital & Social Media Marketing Strategies
2017 — 2017
University of Pune
B.Com, Business Administration and Cost & Works Accounting
Indian Institute of Management Bangalore
Executive Education Programme, Digital & Social Media Marketing and Analytics
2016
Bishop Cotton Girls School, Bangalore
High School, ISC
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