Smita Pawa
Director of Product Research, Design & Usability • Executive Board Member of AIGA Dallas • Design Jury- A’ Design, W3, Davey, Orpetron, Communicator Awards.
- Role
- Creative Director at Photon
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Smita Pawa
Product design (UX/UI) leader with 16+ years of experience building human-centered…
Experience
Creative Director
Mar 2024 — Present · US
Oversee multiple client products and portfolios valued in the millions, ensuring each project aligns with client objectives and delivers measurable, impactful outcomes that drive business success.> Facilitate client workshops to gain in-depth product insights, gather comprehensive requirements, and foster collaborative, innovative solutions.> Lead the product design strategies and oversee the entire program lifecycle, from inception to successful implementation.> Implemented streamlined design processes that ensure all requirements are met efficiently and seamlessly, driving clarity, consistency, and effectiveness throughout project execution.> Recruit top industry talent and provide mentorship, guiding team members in their career development and fostering a high-performance culture.> Accountable for the overall quality of design deliverables, ensuring adherence to timelines, effective resource management, and budget optimization throughout the product lifecycle.
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