Smit Shah

About Smit Shah

I am highly analytical and resourceful professional with comprehensive experience in leading all facets of market research, project management, client relationship building, analysis, and customer insight initiatives.Possessing exceptional capabilities and proven aptitude to generate growth in revenue and inform strategic growth initiatives through consumer insights and analytics. I am highly instrumental at performing in-depth market trend analysis and delivering appropriate recommendations to drive business improvements. Showcasing remarkable performance, I excel at coordinating qualitative and quantitative studies and projects from inception to completion. I have profound expertise in building coherent and cogent stories from multiple data sources, delivering actionable business insights, and monitoring consumer purchase, as well as market dynamics to develop short and long-term business strategies. I am skilled in assessing and mitigating critical business issues along with providing consultative and innovative marketing advice in an efficient manner. I am well-versed in forging congenial relations at all organizational levels to improve business outcomes and deliverables.Connect with me today to find out how I will make your mission my mission, to help bring all of your business objectives into focus! Please feel free to contact me at s••••••••@gmail.com with any thoughts, comments, or questions about my work – I am always interested in making new professional acquaintances.

Experience

1. Director of Qualitative Research & Creative Strategy

   NielsenIQ

   Aug 2025 — Present · Chicago, IL, US

   Leading qualitative research initiatives that uncover the why behind consumer behavior and translate insights into actionable strategies for clients.Driving innovation in research design, blending traditional methodologies with emerging tools and creative approaches.Partnering with global brands to shape messaging, positioning, and innovation strategies rooted in human truths.Elevating storytelling in research deliverables—bringing consumer voices to life in ways that inspire confidence and action.Mentoring and collaborating with cross-functional teams to champion qualitative thinking across the organization.Exploring creative strategy frameworks that bridge consumer insight with brand growth opportunities

Education

• University of North Florida

  Master of Arts (M.A.), Psychology

  2011 — 2013

• University of Central Florida

  Bachelor of Science (B.S.), Psychology

  2007 — 2011