Smit Shah
Marketing Professional | Brand & Campaign Management | Driving Customer Engagement & Market Growth.
- Role
- Channel Marketing Manager at HDFC Life
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Smit Shah
I am a marketing professional with experience across BFSI, media and retail, working on brand campaigns, channel marketing, partnerships and on-ground activations across B2B and B2C formats. Currently, I work in channel marketing where I manage end-to-end marketing initiatives for multiple distribution partners, collaborating closely with sales, product, agencies and external stakeholders to deliver integrated campaigns aligned to business objectives.Over the years, I’ve been involved in campaign planning, product launches, sales enablement initiatives, brand activations and events, with exposure to both strategic decision making and hands-on execution. I enjoy working on delivering creative growth for a brand and exploring opportunities to drive marketing programs.I am keen to grow into roles that offer deeper exposure to brand building, consumer marketing and integrated campaign management across industries. Always open to conversations around marketing, brand and growth.
Experience
Channel Marketing Manager
Jun 2024 — Present · Mumbai, IN
Owned channel-level marketing initiatives across multiple distribution partners, covering campaign planning, execution and partner coordination- Enabled business-aligned campaigns by partnering with sales, product, compliance and agencies to deliver integrated marketing initiatives- Translated business and customer insights into campaign messaging and activation strategy across B2B and B2C channels.
Education
K J Somaiya College of Science & Commerce Vidyanagar Vidyavihar Mumbai 400 077
HSC, Commerce
2012 — 2014
MSG-SGKM College of Arts Science and Commerce
Bachelor of management studies (BMS), Marketing/Marketing Management, General
2014 — 2017
VESIM - Vivekanand Institute of Management Studies and Research
PGDM, Marketing/Marketing Management, General
2020 — 2022
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