Smit Kalsariya

Experience

1. Social Media Executive

   Addit

   Oct 2023 — Present · Surat, IN

   Content Strategy & Creation: Developed and executed data-driven social media calendars across Instagram, Facebook, LinkedIn, and TikTok, producing 300+ engaging posts (videos, carousels, reels) that boosted follower growth by 65% and engagement rates by 40% YoY. Campaign Management: Led 20+ paid social campaigns (Meta Ads) for product launches and seasonal promotions, achieving a 5X ROI and generating direct sales for restaurants, astrologer, automobile showroom & retail stores. Analytics & Reporting: Monitored KPIs (reach, CTR, conversions) via Meta Business Suite, Google Analytics, and Sprout Social, optimizing campaigns in real-time to reduce cost-per-click by 30% and increase lead generation by 55%. Community Engagement: Grew online communities by 150% through proactive comment moderation, influencer collaborations, and UGC campaigns, fostering a 25% increase in brand loyalty scores. Platform Innovation: Pioneered the company’s TikTok strategy, creating viral challenges and trending hashtags that garnered 2M+ views and 15K+ followers in 6 months. 🤝 Cross-Team Collaboration: Partnered with design, sales, and customer support teams to align social content with brand voice, resulting in a 50% faster response time to customer inquiries and 20% higher CSAT scores.

Education

• C.G.Patel Institute Of Technology

  Bachelor of Technology (B.Tech.)

  2013 — 2016

• (GEC) Valsad

  Diploma of Education

  2011 — 2013