Smit Trivedi

Paid Media Executive @The Estée Lauder Companies Inc.

Mumbai, IN

Paid Media Executive | Makeup Cluster (MAC, Bobbi Brown, Too Faced & Smashbox)• Lead execution of the Paid Media calendar aligned with Brand Marketing priorities across four prestige beauty brands• Develop campaign strategies tailored to business goals and marketing objectives, ensuring measurable performance impact• Design and run A/B tests while scaling best practices to drive continuous optimization across platforms and brands• Curate revenue-first, always-on media strategies to drive sustained business growthRetailer Media Responsibilities | Nykaa, Myntra & Zepto ( All ELC Brands )• Manage high-impact Retail Media budgets and optimization across key retailer platforms• Execute and optimize end-to-end PLA (Product Listing Ads) campaigns focused on revenue growth and efficiency• Drive continuous performance improvements through smarter bidding strategies, audience refinement and structural optimizationsCollaborate with brand, media and marketplace teams to align campaign planning with business priorities• Implement test-and-learn frameworks to unlock incremental growth and scale winning strategies across platformsPartner closely with cross-functional brand, media and Online teams to maintain strategic consistency and executional excellenceGMB Store Visibility & Local Marketing Responsibilities• Manage Google Business Profile (GMB) presence to enhance store discoverability and customer engagement• Drive review generation programs to strengthen brand trust and in-store conversion intent• Execute content updates including creatives, offers and product highlights tied to key calendars

Rainbow International School Uganda

Cambridge AS and A levels, Accounting, Economics and Business Studies

MICA | The School of Ideas

PG Certification, Digital Marketing and Communication

Kapol College

Bms, Marketing