Stephanie H.

About Stephanie H.

Strategic Marketing Leader in GovTech, Public Safety SaaS, and Local Government — delivering triple-digit lead growth, accelerating sales pipelines, and building high-impact brand presence.As Director of Strategic Marketing at First Arriving, I lead demand generation, brand strategy, and marketing operations that have exceeded lead targets by 110%, optimized CRM systems, and scaled integrated campaigns for measurable ROI. My MBA-backed leadership combines data-driven decision-making, creative storytelling, and marketing automation to deliver sustained revenue impact.Passionate about helping public servants and government agencies succeed, I create engaging, compliant, and sector-specific marketing strategies that resonate with decision-makers, drive adoption, and strengthen community impact.Core Strengths: Strategic Marketing | Demand Generation | Brand Strategy | Marketing Operations | GovTech Marketing | Public Safety SaaS | CRM Optimization | Sales Enablement | B2G Marketing | Team Leadership | Integrated Campaigns | Government Sector Engagement

Experience

1. Director, Strategic Marketing

   First Arriving

   Oct 2021 — Present

   Senior Leadership role reporting directly to CEO- Own all marketing efforts from start to finish including lead generation. 2024 lead targets will exceed 110% of aggressive 15% goal- Develop annual marketing plan and budget that align with the company\'s strategic objectives-Develop and implement multi-channel marketing campaigns targeted at public safety professionals across multiple platforms-Develop branding and messaging guidelines, and ensure consistent application across all channels-Lead market and competitive research to inform strategic planning and the development of marketing campaigns-Collaborate with cross-functional teams to develop and launch marketing initiatives including email marketing, social media, digital advertising, content marketing, and other campaigns-Develop sales enablement materials, such as case studies, presentations, brochures, and other supporting materials-Measure and evaluate campaign effectiveness to identify areas of opportunity and optimize performance to drive growth-Manage the company website, blog, and social media channels with compelling content for the different stakeholder- Key wins in partnership marketing, webinar reformatting, staff development and product growth

Education

• Cal State Fullerton, College of Business and Economics

  Bachelor of Arts, Business Administration, Marketing

  2005 — 2010

• University of La Verne

  Master of Business Administration for Experienced Professionals, Management and Leadership

  2017 — 2020