Sara Gabriel Dillon

Senior Marketing Specialist Western Michigan University College of Arts and Sciences

Role
Communications Manager at Western Michigan University
Location
Kalamazoo, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Sara Gabriel Dillon

Problem Solver: I am persistent with a drive to get things accomplished. I turn setbacks into positive experiences with satisfying outcomes. Passionate: I am extremely passionate about all aspects of communication and customer service; I believe it should be acknowledged when it\'s done well and refined when it is not. Persuasive: I am skilled and educated in the craft of persuasion and rarely struggle to help others understand and value a variety of perspectives. I am open minded and fair, and able to see situations from various points of view. I appreciate and value diversity in opinions, people who are able to intelligently engage in challenging discourse, and organizations which foster a culture to encourage and nurture such an environment. Driven: When I set my mind to something I always find a way to get it done. I ask \"why\" instead of \"why not\" and prefer to \"arm myself with information\" in an effort to avoid obstacles and find solutions. Motivating: When attempting to complete a task or a project, I enjoy motivating others to work together to help achieve a goal. Educated and Experienced: My education and background in marketing and communication has provided me with the tools to be effective in a variety of situations both personal and professional. Open Minded: Growing up in a military family I attended three high schools and four colleges while living in various states and abroad. I have traveled extensively and experienced a wide variety of cultures. I appreciate and value diverse perspectives. Relationship Focused: My interests, education, and passion focus on fostering positive relationships in the workplace resulting in employee job satisfaction, increased productivity, and reductions in turnover. Diverse: Able to excel in a wide variety of environments with a passion for team-oriented and collaborative organizational cultures. If you are looking for a person who can get things done, do not hesitate to contact me at: S••••••••@gmail.com.

Experience

  1. Communications Manager

    Western Michigan University

    Aug 2024 — Present · Kalamazoo, MI, US

    Develop and implement marketing, promotion, and communication strategies for WMUs College of Arts and Sciences- Coordinate production of publications and promotional materials including engagement and oversight of designers, writers, and photographers- Develop and maintain marketing communication plans and calendars- Explore concepts and ideas for promotional materials and design marketing projects utilizing a variety of tools- Write and proof copy including promotional materials, press releases, web and social media content- Ensure compliance with institutional communication, branding/identity, and marketing standards- Maintain integrity of overall University brand and/or unit brand- Translate message points into clear communications and meet well-defined communication objectives- Develop plans and oversee execution of small to medium size events of moderate complexity- Responsible for department and college-specific marketing or communication-related initiatives or programs- Approval of advertising budget parameters- Respond to inquiries from or supervise staff and student employees- Responsible for marketing budget for area of responsibility and other related budgets.

Skills

  • Management
  • Copywriting
  • Web Design
  • Journalism
  • Digital Marketing
  • Creative Writing
  • Direct Mail
  • Blogging
  • Community Outreach
  • Community Development
  • Organizational Communication
  • Corporate Communications
  • Public Speaking
  • Fundraising
  • Marketing Strategy
  • Newsletters
  • Publishing
  • Event Planning
  • Radio
  • Integrated Marketing
  • Strategic Communications
  • Leadership
  • Speech Writing
  • Publicity
  • Social Networking
  • Brand Development
  • Ap Style
  • Training
  • Interviews
  • Supervisory Skills
  • Marketing Communications
  • Facebook
  • Nonprofits
  • Online Marketing
  • Email Marketing
  • Press Releases
  • Digital Media
  • Social Media Marketing
  • Online Advertising
  • Program Management

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Sara Gabriel Dillon — Communications Manager at Western Michigan University in Kalamazoo, US | Unifers